Hyundai shows Curb Crossover concept, new Veloster at Johannesburg International Motor Show
The term “urban crossover” is perhaps the best to describe the category where Hyundai’s Curb Concept car could slot in, but this innovative futuristic vehicle is more than that: It is a fresh approach to establish a car with appeal for the next generation of Hyundai buyers and a test bed for future Hyundai Blue Link™ and vehicle connectivity technology.
Visitors to Hyundai Automotive South Africa’s stand in Hall 7 at the Johannesburg International Motor Show at Nasrec can view the Curb, and share the vision of how Hyundai might approach the design and innovative use of technology in a future generation of production cars.
And for the first time Hyundai’s exciting and unique three-door coupé, the Veloster, will be on display for the South African public. This production car that will be unveiled on October 6th and be on display to the public at the motor show until October 16th, is due to arrive at local Hyundai dealerships in the first half of 2012 with a perky 103 kW 1,6 litre GDI (Gasoline Direct Injection) engine.
The Veloster is a token of the innovative and youthful approach of Hyundai in the world of motoring, and the ambition to become the most-loved car brand in the world. It is also a token of the passion that Hyundai is injecting into its model range – in their attractive designs, the quality and careful ergonomically correct planning of the interiors, and the refinement of its drivetrains that is becoming an important attribute of our vehicles.
The new Veloster also reflects Hyundai’s motto of “New Thinking. New Possibilities” – the innovative exploration of new ideas and testing of new technology that prompted the creation of the Curb Concept Car that is displayed on the Hyundai exhibition stand. (Read more about the Curb and Veloster in separate media releases).
Hyundai has had a full and very successful year thus far, not only in South Africa, but also globally. Locally Hyundai SA has launched a substantially facelifted i10 to complement its popular and attractive i20 and i30 hatch backs, followed by the introduction of the much acclaimed Elantra and Accent.
The new Elantra, Hyundai’s compact luxury sedan that is a kingpin in the brand’s elevation to modern premium level, and the new Accent complete Hyundai’s comprehensive range of cars displayed at the Johannesburg International Motor Show. All of them bear proof of Hyundai’s mission to be a modern premium brand – one that offers luxury, quality and refinement in its products at accessible prices.
Those attributes are also found in our very popular SUVs – the ix35 and its bigger sibling, the upgraded Santa Fe that has had a few model year changes added to its feature list such as Downhill Brake Control, new wheels and new skid plates at the front and rear.
The unveiling of the Veloster is also a celebration of the giant strides made by Hyundai globally since the inception of the Hyundai Motor Company in 1967 and the growth of Hyundai Automotive South Africa to a representative network of close to 100 dealerships spread across the country and the sub-continent.
As part of the new brand direction towards modern premium products and our new brand statement “New Thinking. New Possibilities”, Hyundai South Africa started this year with the upgrading of its dealerships that will express this new brand vision and mission.
These changes are part of a fulfillment of the promise that Hyundai holds for its customers in South Africa – to offer them a premium car experience with the enjoyment of ownership and high service levels that can be expected.