Honda Ignition

Hondo-Ignition

Honda’s latest brand campaign, entitled Ignition, is set to launch this Friday on Channel 4 during Eight out of Ten Cats Does Countdown.

The 90 second film, which is available on Honda’s YouTube channel, pays homage to space flight and opens on ASIMO, the camera reveals the new 2015 Honda fleet on a runway which when viewed from above mimics the shape of a space shuttle or rocket, and as the film unfolds more of the fleet and drivers is revealed.

Honda’s rich heritage is woven throughout the film, with the driver of the new NSX captured looking at a picture of the original 1990 NSX held in his hand. Keen viewers will also spot a very special cameo from McLaren-Honda driver, Jenson Button and the voice of the late, great Ayrton Senna.

As the film, which was shot on location in Ukraine, reaches its crescendo the Honda fleet looks set to take off, with smoke, mist and frost billowing from the rear of the rocket formation, symbolising the current position the Honda brand currently occupies, with the entire range refreshed or new since the start of the year.

The brand campaign is supported by 10 second teasers on TV that will build excitement ahead of the premiere.  On social, five to ten second teasers have been rolling out in the week building up to the campaign launch, while on mobile, smart phone users will feel the vibration of the rocket, with phones vibrating in sync with sound and vision.

[youtube id="2DN0IRoMf4k" width="100%" height="60%" autoplay="no" ]

The creation, delivery and implementation of the Ignition marketing campaign has been led by Kate Barrett, the Honda UK Marketing Communications Manager.  Planning started at the tail end of 2014, with Barrett briefing in Wieden + Kennedy and Starcom MediaVest to deliver a highly impactful campaign which signifies the importance of 2015 for Honda.

Philip Crossman, Honda UK Managing Director commented: “In March we had the oldest product line up in the industry but come the start of September we will have the newest.  This Ignition campaign is the perfect representation of where the brand currently sits and what we are about to experience.  We have a rich heritage in creating unique and memorable advertising campaigns which engage and excite, and Ignition is the perfect platform to build on this.”

Comments are closed

RELATED ARTICLES:
New Honda Civic Sedan Touring for North America
Civic-Sedan
2016 Honda HR-V NCAP 5-Star Overall Vehicle Score
honda-hr-v
Honda Powered By RC213V to Debut at Frankfurt Motor Show
honda-concept-car
2015 FRANKFURT MOTOR SHOW
honda-frankfurt-motor-show
Themba Khumalo aiming for FIM World Superbike Championship in 2015 PATA EUROPEAN JUNIOR CUP
Themba-Khumalo-aiming-for-FIM-World-Superbike-Championship-in-2015--PATA-EUROPEAN-JUNIOR-CUP
Honda South Africa 2015 Dealer of the Year Awards
Dealer Principal of the Year Overall: Pieter Booysen, Honda Auto Klerksdorp
2015 Geneva Motor Show – Honda Civic Type R
Honda-Civic-Type-R-Interior
McLaren-Honda Reveals the New MP4-30
McLaren-Honda-MP4-30
Honda Racing riders begin 2015 season with EIS fitness day
Honda-Racing
2015 NORTH AMERICAN INTERNATIONAL AUTO SHOW – HONDA
North-American-International-Auto-Show

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube