Honda (UK) is celebrating a successful haul at the 2012 Digital Impact Awards – held at the well-known and prestigious, The Brewery, in central London.
Against strong competition from rival consumer brands, Honda scooped the Gold award in the Best Online Newsroom category. Launched in the early part of 2012, the Honda UK Newsroom was designed as a central resource for all media requirements. Media professionals visiting the site can browse through press information for all things Honda from marine, ATVs and generators through to ASIMO, HondaJet, cars and motorcycles. Since its launch, the Honda UK Newsroom has proven a valuable resource tool for those looking to uncover more information about Honda and its products.
In addition to the Gold award, Honda (UK) was commended for its involvement in a video production commissioned by the Motorcycle Industry Association (MCIA), which sought to promote ‘Ride to Work Day’, an initiative designed to get more people using motorcycles to commute to and from work. The project was awarded Silver in the Best Corporate Viral Campaign category and was collected by Ossian Productions – the production company responsible for delivering the piece – but all involved parties, including Honda (UK), Promark PR & Marketing, Nevis Marketing and Yamaha Motor UK, joined together to celebrate the success of the project.
Paul Ormond, General Manager of Corporate Affairs, Honda (UK): “We are delighted to have been awarded these accolades in the digital sphere. We believe in providing a high-quality service to the media and one of our key goals for 2012 was to create an extensive media resource that allows information and material on our products and services, to be accessed quickly and efficiently. We are very pleased that our digital Newsroom platform has been commended and recognised for doing just that.”
Demetrios N. Skalkotos, Senior Vice President, Global Corporate Solutions: “We wish to extend our congratulations to the Honda UK PR team in winning Gold for their new online newsroom, a truly great achievement. NASDAQ OMX Corporate Solutions is delighted to have partnered with Honda UK on the design and delivery of their winning newsroom, and wish them every success in using this to further grow their fantastic brand”.