Honda Jazz Tops the JD Power Supermini Category – Again


The British built Honda Jazz fends off strong competition to remain on pole position in the 2012 JD Power owner satisfaction survey’s supermini category for an impressive ninth year running.

Honda Jazz

The Survey takes the views of almost 18,000 car buyers, having driven around 360 million miles between them and scores each car in four categories – vehicle quality and reliability, appeal, service satisfaction and ownership costs. Honda’s popular supermini retains a flawless record having stayed at the top since its introduction to the Survey in 2004.

Honda owners applauded the large interior space as one of the cars best assets, offering plenty of leg and headroom in the front and rear, as well as unparalleled storage space. The boot capacity is made even more impressive with the magic seats, famed for providing flexibility and multiple seating configurations.

The Jazz also scored highly for purchase price and low insurance costs, making it a great car for first time buyers and young drivers. The Honda supermini also received an impressive score for fuel economy, helping to ease the cost of motoring for those on the road.

Honda dealers were judged to be the friendliest and customers commented on the impressive service they received, saying that advisors would often go out of their way to help.

“The customer satisfaction shown by Jazz owners reinforces the dedication and professionalism displayed by the dealer network” says Leon Brannan, Head of Customer and Aftersales at Honda (UK). “We strive to provide customers with value for money and a continuously improved experience, so it’s great to receive such positive feedback.”

The past month has highlighted Honda’s efforts to excel in customer satisfaction. The recent Warranty Direct study into the most dependable family-sized cars saw Honda dominate the top three with the Civic and Accord awarded second and third place respectively.

The Jazz is available with two snappy petrol engines – 1.2 and 1.4 – and Honda’s efficient hybrid IMA technology. The range is priced from £11,605 OTR for the entry level 1.2 S with the Hybrid variants starting at £16,300 OTR.

The popular Jazz supermini also continues to benefit from the ‘Your Honda, Your Way’ campaign which was launched at the beginning of the year. This campaign gives customers the opportunity to create their very own exclusive package by choosing three complimentary options. For further details on the Jazz and the offers available please visit or pop into your local dealer.