Honda is launching a new ‘Curious’ TV campaign as part of the Channel 4 documentary sponsorship. A series of short TV spots consisting of a 15, 10 and 5 second ‘bumper’ between the adverts during the Channel 4 & More 4 documentaries, will celebrate curiosity and the importance of discovery, with the theme that ‘The more we look, the more we learn.’
The campaign showcases Honda’s innovative technology by highlighting how real life situations and activities resonate with key features of Honda products. For example, the movement of the CR-V’s adaptive headlights as it turns corners is inspired by the movement of the eye. Other features highlighted in the campaign include the magic seats in the Jazz, the airbag on the Gold Wing motorcycle and the dash design in the CR-Z.
As the campaign progresses new films will be introduced which feature other Honda products from the car, motorcycle and lawn & garden ranges.
The TV campaign will be supported online at honda.co.uk/curiosity which will host a curiosity trail; inviting visitors to ask questions and follow a journey. There is also an opportunity to enter a competition to win a VIP trip for two to the 2012 Paris Motorshow for the public unveil of the new European CR-V.
This is the second year Honda have sponsored Channel 4 documentaries. Last year focused on stories of real people who used Honda products in an extraordinary way, in their everyday life. Martin Moll, Head of Marketing, Honda (UK) said: “This new campaign for our continued sponsorship of documentaries on Channel 4, focuses on how Honda looks at the world differently & takes inspiration from the world around, which ultimately leads to more innovative products. Stories identified are told in an interesting & visual way which really stands out and we hope is intriguing to the audience.”
The first film will air during the popular One Born Every Minute documentary series at 7pm on Sunday 17 June.