HONDA ENTERS FAST-GROWING EUROPEAN ROBOTIC LAWN MOWER MARKET WITH LAUNCH OF HONDA MIIMO
Honda Motor Europe is to enter the fast-growing European robotic lawn mower market with the introduction of Honda Miimo, its first commercial robotic product for domestic use.
Honda Miimo is the perfect solution for those wanting a beautiful lawn but would rather not or can’t mow it themselves. The ultimate time and labour saving device, once installed it needs minimal human interaction when working to ensure a beautifully cut lawn, every day, for the length of the mowing season.
Honda Miimo cuts little and often, typically mowing just 2-3mm of grass at a time, several times each week. It cuts in a random pattern, meaning less stress on the grass, more healthy growth and reduced moss and weeds. Unlike a traditional lawn mower it doesn’t need to collect cuttings, as the clippings it creates are so small that they are dispersed into the lawn root system, breaking down quickly to act as a natural fertiliser which improves the health and quality of the grass.
Honda Miimo navigates the garden through an intelligent combination of controls, timers and real-time sensory feedback. It works within a boundary wire, installed under the ground or in the grass around the perimeter of the garden. Honda Miimo detects the electronic signal in the wire and stays within it, ensuring high levels of safety and accuracy. Powered by a high performance, long-life lithium-ion battery, it is self-charging, constantly monitoring its battery level and returning to its docking station when it needs to recharge.
Uniquely, Honda Miimo features a fan, built-in to its blade holder, which creates airflow to effectively ‘suck’ the grass towards the blades. This ensures a superior finish and a more consistent distribution of clippings back into the root system. Additionally, in a first in the market, it uses three highly durable blades, which bend rather than shatter on impact with hard objects, eliminating the danger of pieces of broken blade being left on the lawn. Cutting height is adjustable between 20mm and 60mm, to suit the conditions and time of year.
European sales of robotic mowers are growing rapidly. With the garden increasingly used as an ‘outdoor living room’, people living busy lives and not wanting the work of maintaining a lawn; and an ageing population perhaps not able to do so, robotic mowers are a perfect solution. They also deliver excellent environmental benefits; not producing CO2, quieter than petrol models, and with no cuttings to dispose of.
Honda Miimo operates using one of three modes – ‘random’, ‘directional’ or ‘mixed’, to suit the size and type of garden. Random mode sees it navigate the lawn without a fixed pattern; whilst in directional mode it moves back and forth in a more uniform fashion to ensure a faster cut. Mixed mode allows intervals of random and directional cutting.
Honda Miimo features three independent 360 degree ‘bump’ sensors, which detect a solid contact between it and any obstacle. If a bump sensor is activated, it will stop, turn and move away from the point of contact in a different direction.
Honda Miimo can ascend slopes up to 24 degrees, and when it encounters patches of thick or long grass it will automatically reduce wheel speed but maintain blade speed in order to deal with tough areas effectively.
Both safety and security are assured by two ‘lift’ sensors which are triggered if Honda Miimo leaves the ground. On activation it shuts down completely, an alarm sounds, and it cannot be used until the owner inputs a unique PIN. In line with new European regulations this means that it cannot be picked up whilst the blades are turning, and it is rendered useless in the event of theft.
At launch, Honda Miimo will be available in two models, 300 and 500, offering a maximum perimeter cut of 300m and 500m respectively. Honda Miimo 500 will mow up to a total lawn size of 3,000 square metres, around half the size of a typical football pitch, making it suitable for a wide variety of gardens.
The introduction of Honda Miimo heralds a whole new model for Honda Lawn & Garden Authorised Dealers in some markets, where it will be sold as a full service package. Upon purchase, the dealer installs the docking station, which acts as both the charging point and signal generator. A boundary wire is connected to the docking station, then routed around the perimeter of the garden to define the mowing area. Honda Miimo is then programmed to cut to a schedule convenient to the customer, via its inbuilt timer and calendar. Then, at the end of the season the Honda Authorised Dealer collects it for winter maintenance, and, in some countries, winter storage.
Honda has been working in the development of robotics since 1986, with the predecessors of ASIMO, the world’s most advanced humanoid robot. Honda Miimo is the first commercial robotic product manufactured by the company for public use – representing its first step towards providing customers with robotic solutions to improve quality of life at home.
Honda Miimo will be manufactured by Honda France Manufacturing in Orlean. It will be available from Honda Authorised Dealers in the UK and Europe in early 2013.