Honda 3D – Interactive Web Content


Honda Releases “3D-View,” Interactive Web Content Using CG to Reproduce Ayrton Senna’s Fastest Lap at Suzuka Circuit

Honda 3D View

TOKYO, Japan, September 27, 2013 – Honda Motor Co., Ltd. today released the 3D-View, new interactive web content that enables users to experience the engine sound and driving trajectory reproduced into 3-dimensional computer graphics (CG) based on data recorded of Ayrton Senna driving the McLaren-Honda MP4/5 in the FIA*1 Formula One (F1) World Championship at Suzuka Circuit in 1989. Honda developed this content as part of the “dots” *2project through which Honda studies how people enjoy relationships with automobiles, and the content was posted within the “dots lab by internavi” section of the Internavi website. (URL:

The 3D-View reproduces the engine sound based on the analysis of actual data, including accelerator control, engine speed and vehicle speed, that was recorded when Ayrton Senna marked a then lap record at Suzuka Circuit during qualifying for the 1989 F1 Japan Grand Prix. Moreover, data of his driving trajectory was given new life through 3-dimensional CG expressive technologies, enabling users to enjoy it while changing from among various points of view.

The 3D-View was created as part of Honda’s “Ayrton Senna 1989” project*3, through which Honda has already released a movie titled “Ayrton Senna 1989” that reproduces Senna’s then fastest lap at Suzuka Circuit using sound and light, as well as an iPhone*4 app called “Sound of Honda” that enables users to enjoy driving with the sound of the McLaren-Honda MP4/5 by synchronizing it with their own car.

  • 1 FIA is an abbreviation for the Fédération Internationale de l’Automobile.
  • 2 The “dots” stands for “design our transportation story.” Through the dots project, Honda strives to provide useful services to more users by combining information collected through the Honda Internavi system and various real-time information made available in society.
  • 3 Honda’s project to create new experiences through precise reproduction of driving data recorded during the qualifying for the 1989 F1 Japan Grand Prix when Ayrton Senna marked the lap record of Suzuka Circuit at that time.
  • 4 iPhone is registered trademarks of Apple Inc.