Address by Dr Casper Kruger Good afternoon ladies and gentlemen.

We are very pleased and honoured not only to have President Shirai with us here today on this auspicious occasion, but also delighted to hear him stress how important the South African market is to Hino in its global aspirations.

Dr Casper Kruger

Thank you Shirai san for taking time out of your busy schedule to be able to join us here today to address the local trucking media.

Next year will be very important for us here in South Africa as this is when we will celebrate 40 years of Hino in our country, with the first models having been imported by the relatively young Toyota SA in 1972. Since then we have delivered more than 50 000 medium, heavy and extra-heavy Hino trucks to our customers, as well as more than 70 000 Toyota Dyna trucks, which were also built by Hino.

A significant announcement was made three years ago, here in the truck and bus hall at the 2008 Johannesburg International Motor Show. This was that Toyota SA Trucks was being consigned to the annals of history and replaced by a self-standing Hino South Africa.

The roll-out of the new Hino strategy accompanied by distinctive corporate identity signage as well as a restructuring and consolidation of the dealer network, started in 2009 and is now virtually complete.

The next step in ensuring an even bigger footprint of support for our customers is the appointment of a number of so called 2S dealers, being those offering parts and service, without a sales operation. The roll out of these dealers will commence in 2012.

Although we have always fared very well in comparative customer satisfaction surveys we continue to strive to lift the levels of service, in all aspects of our business, even higher.

We are also very aware of the rising costs faced by our customers, particularly in terms of rising fuel prices and an ever-growing network of toll roads and decreasing the cost of ownership of a Hino is paramount in our strategy to grow our market share.

We are very pleased to have been able to announce, shortly before this show opened, that we have been able to double our service intervals which will result in substantial savings for our customers.  We have grouped our after sales products under an umbrella programme which we believe says it all: HinoCare.

The method we used to achieve this has been achieved by switching to high quality synthetic Hino Genuine Motor Oil. This results in Hino 300 Series services going out from every 10 000km to every 20 000km, with the 500 Series’ service intervals extending from 15 000km to 30 000km, while the 700 Series, doubles from every 20 000km to every 40 000km.

In addition to extended service intervals, we have also announced improved warranties on Hino 300 and 500 Series. All these models now come standard with a 24 month/unlimited kilometre manufacturer’s warranty. Both these improvements will offer significant savings and benefits to our customers.

We also announced 24/7 roadside assistance for Hino trucks and the fact that all our Hino trucks are micro-dotted at the factory.

Now let’s move on to our products on display here today.

One segment of the market where we are determined to increase our share is in the vibrant extra-heavy market where our 700 Series is becoming more and more competitive now that we have added ZF 16 speed ASTRONIC gearbox to our entire truck tractor range

The fact that we have three of these premium models on display shows how serious we are about promoting this range. They are a 2848 6×4 double sleeper cab, a 2841 6×4 with a single sleeper cab as well as a 2845 6×4 with double sleeper cab.

The initial response to our AMT models has been very heartening and we are very pleased that we can now offer this feature as our roads become more and more congested and two-pedal control is seen as the way to go.

The 500 Series is always among the top sellers in the heavy segment of the market and here again we are going to plug some gaps in our range in the near future. This is also the model that forms the basis of the racing trucks developed by Hino and Team Sugawara for the Dakar Rally.

Now we get on to the model you have all been waiting to see. This is, however, a preview of what is coming in the first quarter of next year, and not a new model launch!

As I am sure you are aware the Hino 300 Series and its predecessor here in South Africa, the Toyota Dyna, has been the dominant player in the medium commercial vehicle segment for the past 26 years and I am sure when you see what is coming then you will understand why we are confident of retaining our strong position in this market segment.

I am not going to give you all the information on the new Hino 300 today. This includes pricing! You will have to wait until the launch event next year for this information.

However, I will tell you that we have wide and narrow cabs and the model range will include a crew cab derivative for the first time. This is another example of how we listen to our customers and a crew cab has been identified as a model we need to introduce in order to meet the requirements of a growing number of our customers.

As you can see, there is a strong family resemblance to the 500 and 700 Series models in the design of the cab, which is also more aerodynamic than the current range. It has more interior space with excellent visibility for the driver and passengers. The interior is completely restyled with many useful storage areas and a very attractive and legible instrument panel.

 Electric windows, air conditioning and a radio/CD player are standard on all models in the range. There is key-operated central locking  Engines are improved versions of the Euro 3 Hino power units that are more economical and have lower emissions.

The previous 611 model, which had an 81kW (110 hp) power unit, now becomes the 614 and gets the 100kW (140 horsepower) version of the 4-litre engine). This same engine which produce s 392N.m of torque, is also fitted to the 714 and 814 derivatives, while the 815 and 915 models have 110kw (150 hp) version of the same engine.

The big news is the introduction of a conventional six-speed automatic transmission on our 4 ton derivatives with both the single and crew cab being fitted with this transmission. This is in addition to 5- and 6-speed manual gearboxes in the rest of the range.

Safety has been prioritised and the Hino 300 Series will be the first medium truck on the local market to have standard airbags with seatbelt pre-tensioners for the driver and passenger. There are now disc brakes up front and drums at the rear, with anti-skid ABS braking.

So after hearing all that exciting news you can understand why we have every confidence in the future and our ability to grow our share of the overall market and the three segments.

Now it is your opportunity to come and view our new model range and to give us your opinion.

Thank you for your attendance here today.