HARMAN Addresses Market for Entry-Level Infotainment with new Connected Radio Platform
CES 2013, LAS VEGAS – HARMAN, the premium global audio and infotainment group (NYSE:HAR), announced today an expansion of the company’s infotainment portfolio with the new HARMAN connected radio platform. Targeted at the mainstream entry-level segment, the new HARMAN platform delivers a value solution to OEMs including leading-edge mobile content integration features as well as a seamless radio experience for consumers.
“The pervasiveness of today’s mobile devices and connected experiences is fueling greater consumer demand for easy and safe access to information, entertainment and personalized content in cars,” said Dinesh Paliwal, HARMAN Chairman, President, and CEO. “We are making it possible for more consumers to enjoy a high-quality infotainment experience as well as making it even simpler and safer to use, thanks to features such as hands-free operation and integration with the user’s own smartphone.”
The unit offers clear benefits to automakers: with the same cost of basic radio, OEMs can add smartphone connectivity with HARMAN’s AHA radio, turn-by-turn navigation and voice prompts into their vehicles, as well as meet fast development cycles and delivery.
The HARMAN connected radio supports a range of external user devices, including USB, SD, MP3 players including iPod, and a wide range of smart phones. Using the same NFC technology employed in HARMAN’s high-end infotainment products, consumers can easily connect their smartphones with the head unit in-vehicle. The head unit then uses the driver’s preferred navigation app straight from the Smartphone.
Additional key features of HARMAN connected radio include:
- Integration with AHA Radio, the first interactive platform that organizes Web-based content into personalized, live and on-demand radio stations that consumers can access anywhere
- Turn-by-turn navigation via Smartphone app with spoken and visual instructions
- Hands-free phoning via Bluetooth – the microphone is automatically turned on when a call comes in
Also available as a packaged option with Harman branded audio technology, automotive OEMs can combine the HARMAN connected radio with an immersive HARMAN sound system to deliver an enhanced in-car acoustic experience using any of the company’s leading audio brands.