Hans Blesse appointed Vice President BMW Motorrad USA


Personnel change in BMW Motorrad sales. Hans Blesse appointed Vice President BMW Motorrad USA, Pieter de Waal goes into retirement.

Hans Blesse

Munich / Woodcliff Lake.After three and a half very successful years as BMW Motorrad    Executive Vice President of Sales and Marketing, Hans Blesse (51)    will be taking over as Vice President BMW Motorrad USA as of April    1, 2012. Pieter de Waal (60), who has held this position since 2008,    finishes his successful career after 18 years with the BMW Group and    goes into retirement. Hans Blesse’s successor will be announced at a later stage.

Hans Blesse began his BMW career in 1987 with BMW Canada, which was  newly founded at that time. After holding various positions with BMW  Canada, he moved to BMW Spain in 2005 where he was responsible for the  Aftersales Division up until August 2008. In September 2008 his career  took him to Munich, where he became Executive Vice President of BMW  Motorrad Sales and Marketing. During the period in which he was  responsible for worldwide motorcycle sales, his greatest achievement  was BMW Motorrad’s historic sales record in 2011.

Hendrik von Kuenheim, General Director BMW Motorrad: “Hans  Blesse is the ideal successor to Pieter de Waal. Having been  responsible for BMW Motorrad sales and marketing worldwide, he has  gained a lot of experience in recent years which he will now be able  to put to use in his new position. Our aim is to significantly  increase motorcycle sales in the coming years and expansion of our  market presence in the USA is crucial to our growth plans. I should  like to thank Pieter de Waal most sincerely for all the work he has  done to strengthen the position of BMW Motorrad in the USA and wish  him all the very best for the future.”

Hans Blesse: The USA is currently the third largest sales  market for BMW Motorrad and is a strategically important market for  future growth. I look forward to this new challenge and the  opportunity of continuing to build on Pieter de Waal’s success