GWM STEED 2015
- Latest generation Steed offers better value and higher specification
- Improved quality throughout
- Three models in UK line-up
- Euro 5 compliant
- Six year / 125,000 mile warranty
- On sale 1 October 2014, priced from £14,998 (CVOTR)
Two years after commencing volume vehicle sales in Britain with its value for money Steed pick-up, Great Wall Motors is launching the latest generation of the 4x4 double-cab onto the UK market, promising improved quality, a higher specification and even better value.
As before, the updated Steed blends style and practicality while retaining its position as the best value pick-up on the market.
One of China’s most successful car manufacturers and exporters, the company boasts impressive credentials in the production of pick-ups. Great Wall has manufactured the best-selling pick-up in China every year since 1998 while globally the Brand has sold nearly one million vehicles.
Prices for the new Great Wall Steed start at just £14,998 (CVOTR) for the generously-equipped Steed S model – the lowest price for any double-cab 4x4 pick-up in the UK – increasing to £16,998 for the top-of-the-range SE. Despite carrying a premium of only £1,000 over the old model, the 2015 Steed is packed with even more practical, standard features.
On sale from 1 October, the new Steed will be available through a carefully selected network of fifty dealers, many appointed in 2012 at the launch of the franchise in the UK. The dealers are mainly small, privately owned enterprises, hand-picked by Great Wall’s franchising team to reflect the brand’s values and philosophy and their ability to deliver the promised standards of customer service that will break new ground in the segment.
The vehicle retains its chunky looks, amplified by muscular wheel-arches and high ground clearance, but now with a slightly sleeker profile with the side indicators incorporated into the door mirrors instead of the front wing. The Steed is available in Titanium White and three metallic colours (optional at extra cost) – Pearl Black, Sky Silver and Noble Grey. The Tracker special edition will be available in Titanium White and Noble Grey.
Inside the new Steed is where some of the more significant improvements are to be found. Higher quality materials, such as that used on the seat facings and a sharper, more contemporary design of instrument cluster, creates a more comfortable and ergonomic feel to the cabin. New technologies have been added to improve convenience and enhance the ownership experience, including a multi-function rear view mirror with automatic dimming and an outside temperature display. A tyre pressure monitoring system is also incorporated which will display the working pressure for each tyre.
Carrying capacity compares very well with established pick-up rivals as the cargo bed measures 1,380 mm x 1,460 mm x 480 mm (length, width, depth). The Steed has a maximum payload of 1,050 kg and is now certified in the UK to tow 2.5 tonnes with a ‘braked’ trailer. The increase in towing from 2.0 tonnes followed independent tests at the Millbrook Proving Ground in 2013 where it was put through stringent tests by an independent team of engineers and consultants, subsequently resulting in the Steed being fully validated by the Vehicle and Operator Services Agency (VOSA).
The Steed’s capabilities as a durable and versatile load-lugger, both on- and off-road, is impressive. Under the galvanised steel skin lies a separate, rust-proofed ladder-frame chassis, strengthened and braced by reinforced centre cross-members, an impact-resistant rear beam and a reinforced cargo bed.
The Steed is fitted with an ‘on-demand’ part-time, four-wheel-drive system that delivers numerous customer benefits. When slippery conditions are encountered on-road – or an all-terrain capability is required off-road – the driver can select all-wheel-drive simply by pressing a button on the dashboard, up to speeds of 12mph.
The advanced transmission system, manufactured for Great Wall by BorgWarner, is the dual-range type seen in other serious off-road vehicles. To further aid its usability, the Steed has selectable low-range ratio gears for when serious off-roading is encountered.
For 2015, the Steed is also equipped with rear disc brakes replacing the old drum units to increase stopping power and stability.
GWM Steed Engine
The 2015 Steed uses the same free-spinning 2.0 Litre diesel as the previous model, now certified to comply with Euro 5 emission regulations. The water-cooled 1,996 cc power plant is fitted with a CAC (charge air cooled) intercooler system, state-of-the-art glow plug technology and a variable-geometry turbocharger (VGT). The variable geometry turbocharger features turbine blades that alter their pitch according to engine speed – to provide the Steed with high levels of pulling power throughout the rev range, and maximum torque from as low as 1,800 rpm.
With a long-stroke design for optimum torque generation, the Steed engine features an 83.1 mm bore and a 92.0 mm stroke, with a rigid block structure and direct injection fuel system to reduce noise and vibration while on the move. The Steed engine produces maximum power of 139PS at 4,000 rpm with maximum torque of 305Nm spread over a rev range of 1800 to 2,800 rpm.
GWM Steed Equipment and ownership promise
The Steed will come with a host of standard features typically offered only as high-cost options on competitor models, including 16-inch alloy wheels, daytime running lights, remote central locking, a Thatcham-approved Category 1 alarm, electric windows all round, air-conditioning, heated front seats and for the 2015 model, the addition of a double-din Alpine CD/radio with USB/MP3 and Bluetooth connectivity and steering wheel mounted audio controls. An auto dimming rear view mirror is also now standard.
To make the Steed ownership proposition even more attractive, Great Wall Motor makes a highly-attractive, six-point promise to all its customers.
This comprehensive care package includes a six year / 125,000 mile mechanical warranty, a six-year anti-perforation warranty, three-year paint warranty and three years of roadside recovery and assistance. However, going over and above the industry expectations, it also includes inflation-proof fixed-price monthly service payments, and the policy of only invoicing for work previously agreed with the customer.
Further promises ensure customer convenience: test drives at the location of the enquirer’s choice (if they live or work within 20 miles of a Great Wall dealer), and free service pick-up and drop-off for customers up to 20 miles away from the dealer.
Keeping ownership costs down yet further, the Steed boasts the lowest insurance ratings (from 7A for the S, and 8A for the SE models) of any vehicle in the pick-up segment.
State of the art manufacturer
Unlike its predecessor, the latest Steed is built and assembled at Great Wall’s newer manufacturing facility based at the head-office in Baoding City. Utilising the latest vehicle assembly robotics, sourced by Great Wall from around the globe and a new fully automated paint shop, it is anticipated that the Steed will have improved quality levels throughout the vehicle. The plant is capable of designing, developing and building SUV, passenger-car and pick-up model ranges.
Great Wall also has its own purpose-built test centres and laboratories to assesses and optimise the performance and capabilities of its vehicles – encompassing safety tests, emissions, and the management of noise, vibration and harshness (NVH) – with all resulting prototype manufacture being conducted in-house.
Model line-up for the UK
Steed standard equipment is as follows:
|16" x7J alloy wheels|
Body coloured bumpers
Chrome door handles
Chrome door mirrors
|Electric door mirrors|
Integrated fuel filler cap
Tinted glass (including windscreen)
Wing mirror mounted indicators
Seating / Trim
Leather gear knob and steering wheel
Individually heated front seats
Reclining front seats
|Comfort / Convenience|
|Adjustable dashboard illumination|
Air recirculation system
Accessory power point
Centre console with armrest & cup holder
Driver/passenger sun visors
Delay courtesy light function
Driver/passenger reading lights
Electric selection of 2WD/4WD - high/low
|Electric windows front/rear|
Front seat back map pockets
Front door cup holders
Height adjustable front/rear headrests
Low fuel warning light
Rear parking sensors
Tilt adjustable steering wheel
Alpine double DIN CD/ USB/RDS radio
Bluetooth hands-free mobile phone connectivity
Steering wheel audio controls
Daytime running lights
Door open warning light
Driver and passenger airbags
Electric window override switch
Height adjustable front seatbelts
High mounted rear brake light
Insurance approved immobiliser
|Ignition key reminder warning|
Locking wheel nuts
Lights on reminder warning
Radio frequency remote central locking
Rear door child proof locks
Rear window demister
Security etched glass and components
Three 3 point rear seat belts
Thatcham approved category 1 alarm
Steed SE additional equipment is as follows:
Black roof rails
Body coloured hardtop canopy
Chrome rear lamp surrounds
Chrome side bars
Chrome trim to daytime running lights
|139 ps @ 4,000 rpm|
305 Nm @ 1,800-2,800 rpm
|29.1 mpg / 9.7 l/100 km|
35.8 mpg / 7.9 1/100 km
32.8 mpg / 8.6 1/100km
|Dimensions & weight|
Minimum road clearance
Reverse 1st High/Low
|4.179 / 10.363|
2.330 / 5.778
1.436 / 3.561
1.000 / 2.480
0.838 / 2.078
0.696 / 1.726
4.220 / 10.471
Tyre / wheel size
|Rack and pinion|
Torsion bar spring dual transverse arm independent suspension
Plate spring non-independent suspension
Great Wall Motor UK dealer list*
|Auto Services Limited||Perth|
|Bagot Road Garage||Jersey|
|Barras Car Centre||Guernsey|
|Bryan Hoggarth Ltd||Lancashire|
|Central Garages (Crossgar) Limited||County Down|
|CJB Motor Sales||Middlesex|
|David Cook Motors||Lancashire|
|Deal Of Kelvedon||Essex|
|Denbury Diesels Ltd||Devon|
|Dow Storey||County Durham|
|D.S Dalgleish & Son (Coldstream) Ltd||Scottish Borders|
|Eakin Bros Ltd||County Londonderry|
|Edward Johnson (Otley) Ltd||West Yorkshire|
|Exchange Service Station||Ceredigion|
|F H Winter & Sons Ltd||Isle of Wight|
|G C Stanbury & Son||Somerset|
|Gormley Motors||County Tyrone|
|Grays of Holbeach||Lincolnshire|
|Great Wall Newcastle||Tyne & Wear|
|Hallmark||Ashby de la Zouch|
|Haven Motor Holdings||West Sussex|
|Hawkins Motors Ltd||Cornwall|
|Hepworth Motor Co Ltd||West Yorkshire|
|James Alpe Ltd||Lancashire|
|Horden Motor House Ltd||Chapel en le Firth|
|John Barr Cars||County Down|
|Lawford Service Station||Essex|
|Leask Motors Ltd||Isle of Shetland|
|Lifton Bridge Car Sales Limited||Devon|
|Littlewick Green Motor Company||Berkshire|
|Nathaniel Cars||Mid Glamorgan|
|NMG 4X4 Centre||Norfolk|
|North Yorkshire Great Wall||North Yorkshire|
|P M S||Haverfordwest|
|Olds Motor Group||Yeovil|
|Pulrose Motor Services Ltd||Gwyedd|
|Randles||Stoke On Trent|
|S & S Services||Ayrshire|
|Suttons Garage Car Sales||Lancashire|
|Tanners Electrics Limited||Cardiff|
|The Brookside Garage||Anglesey|
*As of September 18, 2014
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