GOODYEAR PROUD TO TYRE THE CELEBRATED 3-POINTED STAR







Published by Gerald Ferreira Date: February 11, 2013
Categories: Goodyear, Trucks, Tyres

Goodyear’s supply relationship with the prestigious Mercedes-Benz marque has gone from strength to strength, with rewarding original equipment (OE) fitments in both passenger and commercial/truck product lines.

Goodyear Tyres

GOODYEAR PASSENGER TYRES

 

Stylish and sporty, Mercedes-Benz’s B-Class rolls off the assembly line on Goodyear tyres. Award winning Eagle F1 Asymmetric 2 and feisty EfficientGrip tyres, both with Run On Flat, were among the leading designs selected for original equipment fitment to the new B-Class when it was introduced to European markets late last year.

Mercedes-Benz has dubbed its new class as the car “for people who don’t think like their parents”. Its distinctive contours, modern interior and dynamic performance are matched by forward-thinking environmental awareness and outstanding safety. Only the highest quality equipment and most efficient technologies are fitted to this confident operator, and that includes, of course, its tyres.

B-Class incorporates Mercedes-Benz’s unique BlueEFFICIENCY measures. Comprehensive vehicle optimisations – like intelligent aerodynamics, an ECO stop/start function and tyres with optimised rolling resistance –help save fuel and ease the burden on the environment.

Douglas Wasserman, Goodyear Business Development Manager, said customers had a choice of four Mercedes B-Class derivatives: B180 CDI BlueEFFICIENCY (diesel); B180 BlueEFFICIENCY (petrol); B200 CDI BlueEFFICIENCY (diesel); and B200 BlueEFFICIENCY (petrol).

“Goodyear’s EfficientGrip 205/55 R16 ROF is a standard option tyre for all these vehicles. Customers have the option of selecting a vehicle with a bigger OE-approved tyre size in the Eagle F1 Asymmetric 2. These products are readily available in South Africa, and imported regularly to satisfy local demand, on the following codes:

205/55R16 91V EfficientGrip MOE ROF Product code 526757

224/40R18 92W Eagle F1 Asymmetric 2 MOE ROF Product code 526851

“Tyre fitments to high premium marques such as Mercedes-Benz complement Goodyear’s marketing strategy for the Ultra High Performance (UHP) segment of the market,” said Robert Harris, Goodyear Marketing Manager.

“Eagle F1 Asymmetric 2 is our flagship premium tyre, so there is huge value to having it imported on such a high profile platform. There are also gains in the replacement market and it is all good for the brand.”

GOODYEAR TRUCK TYRES

Goodyear Truck Tyres

Mercedes-Benz trucks combine comfort, economy and safety in every vehicle. They are professionals prepared for any task – and they demand the same unfailing professionalism for every item of equipment, especially their tyres.

Goodyear supplies RHSll and RHDll tyres to the Mercedes-Benz Actros and Axor range of trucks, which are imported to South Africa in a knocked-down format (CKD). Norman Newcombe, Goodyear’s National Sales Manager: Commercial OE said the Goodyears were selected by Mercedes-Benz as “the best all round tyres for their application”.

The truck tyre division’s exceptional service and support has further impressed this important customer.

“As a supplier of premium products in the South African transport industry, Mercedes-Benz Trucks associates itself with business partners who are prepared to support their products 100% and who share our passion of building sustainable relationships with our mutual customers. Goodyear South Africa is definitely a huge value add partner in our business and the sales, product and aftermarket support provided by Goodyear South Africa is a benchmark in the local market,” said Christo Kleynhans, Product Manager for Mercedes-Benz Trucks.

Actros trucks incorporate innovative technology to provide an economical transport solution. It was recently awarded International Truck of the Year for the third time, thanks to its superb specification and design.