General Motors South Africa (GMSA) reported overall sales volumes of 4 812 in April 2014, with an overall industry share of 10.4 %. The latest NAAMSA sales results show that the industry came in at 46 065 for the month of April, representing a decline of 10.5% compared to the same period last year. As anticipated April sales came in lower due to all the public holidays around the Easter period,however, General Motors South Africa only posted a decline of 3.7%. On a full year basis the industry is down 5% in 2014 while GMSA is up 2.4%.
Brian Olson GMSA Vice President of Vehicle Sales, Service and Marketing says April was also a good month for SUV sales as both Chevrolet Trailblazer and Captiva recorded the best sales for 2014. “We are pleased that despite a declining industry trend to date, GMSA products have found increased favour by local consumers with South African buyers in an ever-tightening industry,” says Olson.
Meanwhile, Chevrolet Utility continues to be the best selling sub one ton light commercial vehicle.
In addition, the Opel product portfolio continued its upward trend in April with a year to date increase of 51% over the same period last year registering sales of 1057 units compared to 702 units sold in the same period last year. April was a record month for each of the Opel models in the line-up.
GMSA sold 1 325 Isuzu KB units in April which brings the brand’s sales in the first four months of the year to 5 412, up by 23% over the 4 403 units sold in the same period last year.