More than 300 volunteers help bring new playgrounds to nine communities
DETROIT – GMC, together with the NFL, completed its second annual Monday Night Football Tour, with NFL cities reaping the benefits of more than 300 volunteers who built playgrounds as part of United Way’s nationwide effort to get 1.9 million more kids active and healthy by 2018.
Playgrounds were completed in Dallas, Tampa Bay, Detroit, New York City, Kansas City, Philadelphia, Boston, New Orleans and Seattle. Volunteers, including NFL players like Detroit Lions’ tight end Brandon Pettigrew, contributed more than 1,000 hours of labor.
In Kansas City, Mo., a grade school received a playground it was lacking since its original construction 25 years ago. In New York, a new playground gave young children a place to play at a school previously offering only equipment for older students.
The United Way Healthy Kids Zones—Driven by GMC offered thousands of children the opportunity to climb, build upper body strength, promote balance and agility, and develop strength and endurance. The playground equipment, paid for by GMC and supplied by GameTime, is designed to help children develop active, healthy bodies, as well as personal and social skills.
“GMC recognizes how important it is to raise awareness about the issue of childhood obesity and to create new opportunities for young people to lead healthier lifestyles,” said Craig Bierley, GMC Advertising and Sales Promotion director. “By working with the NFL and United Way, GMC is helping make communities stronger.”
This year’s expanded tour program also invited fans to test their football skills against the pros for a chance to win Monday Night Football game tickets, NFLshop.com gift cards and signed memorabilia.
Fans also had opportunities to meet current and former NFL players such as Deion Sanders, and New England Patriots tight end Rob Gronkowski, who set a single season NFL record for receiving yards at his position in the recently concluded NFL regular season. ESPN Monday Night Football announcer Mike Tirico also participated
After testing their skills and meeting the pros, 11,485 men and women in the nine cities test drove the GMC Acadia crossover vehicle, Sierra pickup truck, Terrain smaller SUV and Yukon full size SUV.
“This year, GMC built on the success of a great program launched in 2010,” Bierley said. “Thousands of football fans were able to connect with star players and personalities while also realizing the tremendous capability of GMC vehicles.”