GM South Africa NAAMSA Car Sales April 2013


April Vehicle Sales Continue Growth Trend

  • Chevrolet Utility dominates sub-1 ton segment with 1628 sales
  • Demand for locally manufactured Spark remains strong
  • New Isuzu KB begins to establish itself

Car Sales

GM South Africa’s recent product entries came in with a strong performance says Malcolm Gauld, GMSA’s Vice President Vehicle Sales, Service and Marketing, “GM South Africa accounted for 5110 of the total sales for a market share of 9.9% in a total industry of 51,558.

Within the GMSA range the Spark continued to attract buyers in the small car sector with 433 sales as one of the most popular vehicles in its class. The Chevrolet Utility dominated the sub-1 ton market with 1628 units while the recently launched Isuzu KB accounted for sales of 1047 units as the delivery pipeline for this recently launched vehicle fills up. The all-new Spark Pronto, Chevrolet’s unique small urban delivery solution, is now starting to attract the attention of Fleet customers.”

“April industry vehicle sales were characterised by an increase in retail activity during the second half of the month with buyers possibly bringing purchasing decisions forward in anticipation of potential price increases.” This trend is supported by an increase in vehicle finance applications received by the banks during the latter part of the month.

“We also need to take into account that there were more selling days this past month than in April 2012 and March 2013 with the Easter recess falling in March this year. To this extent it can be expected that a number of sales were carried forward into April that might otherwise have been recorded in March.

“Passenger vehicles accounted for 34633 units of the total while light commercial vehicles totalled 14396 units. The performance of the LCV sector was encouraging during April recording growth of 27,6% over April 2012.

“Averaged over March and April, the total market is up by 7.2 % compared to 2012 and by 7,5% for the year-to-date. It is our view however that this level of growth is unlikely to be sustained through to the end of the year. The vehicle industry will continue to experience year-on-year growth but at a more restrained pace in the months ahead.

“Sales in April were again dominated by activity in the private sector as these buyers continue to take advantage of the relatively low cost of finance and high level of promotional activity to replace aging vehicles. Deliveries to the rental and government sectors were muted but in line with anticipated seasonal buying patterns.