GM Australia Designers Scoop Top Award at the Detroit Auto Show 2015

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  • Buick Avenir awarded two design trophies at the North American International Auto Show
  • Australian-designed and built Avenir heralded  ‘Best Concept Vehicle 2015’
  • Australian-developed and built, Chevrolet Bolt is ‘Best Concept Vehicle 2015’ finalist

Buick Avenir

GM Australia’s design team has added another two trophies to its cabinet as the Buick Avenir takes out “Best Concept Vehicle 2015” and “Best Innovative Use of Colour, Graphics and Materials” as the car continues to wow at the North American International Auto Show (NAIAS) in Detroit.

The Australian-developed and built Chevrolet Bolt is also recognised as it is placed as one of two runners up the “Best Concept Vehicle 2015” in what turned out to be a special day for Holden Design.

Buick Avenir-Interior

EyesOn Design, the officially-sanctioned design awards for NAIAS, honour the most significant automotive designs revealed at NAIAS as determined by automotive design leaders and is described as ‘validation of great automobile design from the industry’s leaders’.

Vice President of GM International Design, Michael Simcoe said the awards were fantastic recognition for the incredibly talented design team and an acknowledgment of all the hard work that has gone into these programs.

“Avenir and Bolt EV are clear illustrations of the creativity and capability we have in the global design studio in Australia,” Mr Simcoe said.

“To have these vehicles recognised on the world stage and to receive not one, but two, awards from our peers is a fantastic achievement and one in which everyone should be immensely proud.”


Holden’s Lead Exterior Designer, Warrack Leach said to be recognised by an esteemed and well respected judging panel like that of EyesOn Design was particularly gratifying.

“We are all very proud of what we have created so to receive these two awards from EyesOn Design is a great compliment and caps what has been a very exciting project,” Mr Leach said.

Designed in collaboration with GM North America and built at GM Australia’s advanced studio, Avenir – French for “future” – leverages Buick’s unique styling legacy to explore a vision for a modern flagship sedan.

The Chevrolet Bolt EV concept is an affordable long-range all-electric vehicle that originated in GM Korea’s advanced design studio before GM Australia Design developed the concept and was responsible for the construction of the functional show car.

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