- Chevrolet signs seven year deal beginning in 2014
DETROIT, USA, and MANCHESTER, UK – General Motors and Manchester United today announced that the world’s most popular football club’s shirt sponsor will be Chevrolet beginning with the 2014/2015 season. Chevrolet, the current Official Car Partner of the Club, will become only the fifth shirt sponsor in the Club’s 134 year history.
Announcing the deal, signed for an undisclosed amount, United’s Commercial Director, Richard Arnold, said:
“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world. They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe. It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the Club.”
The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.
Alan Batey, GM North America Vice President, U.S. Sales and Service said:
“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world. Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
“When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100 year history, the partnership with Manchester United is a perfect fit. And, to be only the fifth name on the iconic red jersey is a genuine honour. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club.”
Chevrolet is General Motors’ largest global brand with annual sales of more than four million vehicles in more than 140 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine bold design, performance, innovation and practicality. They provide outstanding value for money. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated its centenary in 2011. The brand was re-launched in Europe in 2005. It is represented with a total of 2,500 sales and service outlets in Western and Central Europe. The European Chevrolet line-up includes the Spark city car, the small Aveo sedan and hatchback, the compact Cruze sedan and hatchback, the Orlando family van, the Captiva SUV, the legendary Camaro and Corvette sports cars and the extended-range Volt electric car. In 2012, Chevrolet is launching the Cruze station wagon and the Malibu mid-size sedan. More information on Chevrolet can be found at chevroleteurope.com.
About Manchester United
Manchester United is the world’s most popular football club, with an estimated 659 million followers and was recently named by Forbes magazine as the most valuable sports club in the world. Founded in 1878, the Club has won a record 19 English league championships to add to its record 11 English FA Cups, 3 European Cups, 1 European Cup Winners’ Cup, 1 FIFA Club World Cup, 1 Intercontinental Cup and 4 English League Cups. Its Manager, Sir Alex Ferguson, is the most successful manager in British history.