Global Launch of 2013 Chevrolet Malibu Continues


KANSAS CITY, Kan. – Chevrolet continued its global rollout of the all-new 2013 Malibu midsize sedan today with the first shipment of its most fuel-efficient Malibu ever – the Malibu Eco –to dealers across the United States.

Chevrolet Malibu

The Malibu Eco is the first model of the all-new 2013 Malibu lineup to reach dealer showrooms in North America, bringing with it:

  • A sporty exterior shaped to save fuel
  • An all-new interior with more room, comfort and premium materials
  • Sound-reducing and sound-absorbing components to make it the quietest Chevrolet in history
  • All-new Chevrolet MyLink infotainment system that enhances customer connectivity
  • All-new ride-and-handling package
  • Engineering to meet top safety results around the world.

The heart of the Malibu Eco is its segment-exclusive, fuel-saving eAssist™ technology, which provides GM-estimated 25 mpg city and 37 mpg highway fuel economy. It combines start-stop technology with regenerative braking and a lightweight lithium-ion battery to provide an electric boost in certain conditions, improving fuel economy by 12 percent over today’s four-cylinder engine – and delivering better fuel economy than any non-hybrid midsize sedan currently available.

The 2013 Malibu is built at GM’s Fairfax assembly plant, which opened in 1987. It has been the home of the Chevrolet Malibu and has built more than 1.4 million of them since 2003. The Fairfax plant operates three shifts and is the largest employer in the Kansas City Metro area, with more than 4,000 employees. The Malibu is also scheduled to be built at GM’s Detroit-Hamtramck assembly plant later this summer.

An all-new Ecotec 2.5L engine debuts in the Malibu later this summer, followed by an all-new Ecotec 2.0L turbo engine.

The new Malibu Eco is priced less than a full hybrid vehicle with a suggested retail price of $25,995, including a $760 destination charge. The 2013 Malibu is Chevrolet’s first global midsize sedan and will be sold in nearly 100 countries on six continents. Last year, the Malibu was GM’s second-best selling car in the United States behind the Chevrolet Cruze compact sedan.

The new Malibu is already on sale in South Korea and will arrive in dealerships in China by the end of the first quarter.