GLASS’S GUIDE HELPS PROMOTE AWARENESS FOR BEN
Glass’s, the UK’s leading motoring guide, has once again shown continued support to BEN the automotive industry charity, to raise awareness within the automotive world.
To help support BEN promote its Scrap & Donate initiative Glass’s is providing advertising in all its guides, along with further support on a daily and weekly basis by featuring BEN in its newsletter.
Increased participation in BEN’s ‘Scrap and Donate’ Scheme – an initiative that provides people with the opportunity to dispose of motor vehicles in an environmentally friendly way whilst donating to BEN – will provide funds for BEN to support those people who turn to the industry charity.
Mark Springate, Glass’s Sales Director commented,“We are pleased to further support BEN with Scrap & Donate by providing promotional space in a selection of our media. It’s a great cause and we hope our support will draw attention to the initiative and provide our industry charity with additional funds.”
In response Nigel Williams, BEN’s Commercial Manager said, “We launched Scrap and Donate last year to our individual supporters as an initiative to provide support for BEN. We are now looking to extend the promotion to the commercial sector that provides many touch points for encouraging old vehicle’s to be disposed of in this manner. The support from the Glass’s Guide is really appreciated in helping us optimise the commercial opportunity”
To find out more about Scrap & Donate please visit the website at charitycar.co.uk/BEN