General Motors Middle East Registers Record-Breaking 25 Percent Sales Growth in January
- January 2012 represents GM Middle East’s best January sales month in history
- Sales of Cadillac up 44 percent in January
- Sales of crossover vehicles up 88 percent in January
DUBAI - General Motors’ dealers in the Middle East reported total sales of 10,349 vehicles in January 2012, a 25 percent increase versus a year ago.
The outstanding sales result represented GM Middle East’s highest January sales month ever as demand continues to grow for the company’s line-up of passenger cars, crossovers, sport utility vehicles (SUVs) and pickups across the Chevrolet, GMC and Cadillac brands.
The strong start to the year was driven by robust sales of GM’s crossover vehicles, which increased 88 percent in January with impressive sales of the Chevrolet Captiva (up 226 percent) and the Cadillac SRX (up 68 percent).
Sales of SUVs grew by 46 percent, helped by strong sales of the Chevrolet Tahoe (up 67 percent), while pickups registered 33 percent growth led by an 85 percent sales gain for the Chevrolet Avalanche and a 35 percent uplift for the GMC Sierra.
The Chevrolet Spark was the fastest growing GM passenger car in January with sales up fourfold. The Spark was followed by the Chevrolet Cruze and the Cadillac CTS, which both increased sales by 88 percent and 53 percent, respectively.
GM’s luxury brand, Cadillac, experienced 44 percent year-over-year sales growth in January. GMC registered a 34 percent sales gain, while sales of Chevrolet rose by 19 percent
Retail sales, those to individual customers, increased by 30 percent in January, as GM’s showroom traffic continues to rise in the region.
“Our sales in January represented a great start to 2012. Last year we achieved 13 consecutive months of double-digit sales growth going back to 2010, and this year we have taken our sales to even greater heights with the strengthening of our vehicle line-up and ongoing investment in new sales and service facilities,” said John Stadwick, President and Managing Director of GM Middle East Operations.
“With the introduction of six new vehicles in 2012, I am confident that we can maintain this strong sales momentum throughout the year.”