GENERAL MOTORS CONTINUES TO GROW MARKET SHARE

Chevrolet Spark

  • GMSA makes further gains in market share
  • Spark sales of 949 units make it the eighth most popular passenger vehicle for August
  • Orlando makes its mark in MPV market
  • Continued strength for Captiva and Cruze
  • Strong sales month for Opel Corsa

General Motors South Africa (GMSA) continued to improve its market share during August as the third largest South African vehicle OEM. Total sales of 6 088 units for the month secured an 11,8% share of the total market for a sustained growth trend over the first eight months of the year.

Chevrolet Spark

A key player in this growth has been the performance of the Chevrolet Spark which recorded record sales of 949 units for the month as the eighth most popular passenger vehicle for August in South Africa. The all new Orlando added a further boost to GM’s sales with 185 customers taking delivery of this exciting new MPV during August. In just its second month in the market the Orlando has put down a marker as a challenger for segment leadership.

The Cruze and Captiva remained in demand while the Corsa had a strong sales month for the Opel Brand ending right on the bubble of being in the top ten sellers list for the month. The Chevrolet Utility continued its segment leadership in the sub 1-ton pick-up market, now extended to 77 months, with sales of 1 454 units. Once again this small Chevrolet pick-up ranked as the second most popular light commercial.

“August proved to be another strong month for GMSA as the company and its dealer network experienced further market growth on the back of an exciting model range that is set to expand further in the coming months,” says Malcolm Gauld, GMSA’s Vice President, Sales and Marketing.

“The 51 436 sales reported by NAAMSA for the month are representative of a longer than normal selling month rather than any underlying strength in demand,” says Gauld. “There will have been a degree of pent-up demand carried over from June and July that was satisfied through better stock availability. The vehicle rental industry is in a fleeting up phase with sales to that sector accounting for 15% of total deliveries.

“The best measure of public participation in the vehicle market is daily sales through the dealer channel and while these are up on July they did fall short of expectations indicating a degree of risk aversion in the private sector.

“Double digit growth in total sales for the year remains a reasonable expectation with the market currently running 14,5% ahead year to date versus 2010. Passenger sales are 16,7% up, light commercials 7,5%, medium commercials 21,2%, heavy vehicles 8,2% ahead and extra heavy, from a small base, are up a significant 47,9%.”

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