This year’s Project EDWARD road safety initiative takes place across the UK starting on Monday 19 September, and GEM Motoring Assist is once again proud to be a sponsor.
The goal of Project EDWARD, with its theme of ‘Changing Minds, Changing Behaviour’, is for no one to lose their life in an avoidable road collision. There is once again a specific focus on the principles of The Safe System, an internationally accepted approach to road safety management based on the principle that our life and health should not be compromised by our need to travel.
Highlights of Project EDWARD include:
- A webinar, ‘What is safe driving, and why should I care?’ sponsored by GEM and hosted by Valerie Singleton OBE
- The opportunity to win a dash cam every day in a road safety quiz to be found on the Project EDWARD website
- Three road trips in electric vehicles, with daily broadcasts shown on Twitter and on the Project EDWARD website
- The 24-hour National Safe Speeds Day, taking place for 24 hours from 0700 on Wednesday 21 September and supported by police nationwide.
GEM chief executive Neil Worth commented: “In spite of all the developments in technology and engineering, there are still around five preventable deaths and 70 life-changing injuries on our roads every day.
“Project EDWARD has done a great job highlighting good practice in road safety. Its messages are relevant for everyone who uses the road – and its aim of eliminating road death is something everyone must support.
“We have always admired the innovative approach shown by the EDWARD team which in past years has really helped raise the profile of road safety.
“The goals of Project EDWARD align exactly with our own long-held principles, and we are once again proud to be supporting the week of action.”
The initiative is backed by every police force in England and Wales as well as Police Scotland and the Police Service of Northern Ireland (PSNI) with National Highways, the National Police Chiefs Council (NPCC), the National Fire Chiefs Council, the World Rescue Organisation, The UK Rescue Organisation, the National Roads Policing Operations Intelligence and Investigation (NRPOII) group and the Association for Road Risk Management also actively participating.
Neil Worth concluded: “We encourage everyone to spare an extra thought for road safety during Project EDWARD week. Project EDWARD has a great role to play in helping to reduce these numbers and to ensure that no one should be harmed on a road journey.”
Full details of events, activities, resources, supporters and sponsors can be found on the Project EDWARD website.
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