GEELY SOUTH AFRICA SIGNS FIRST FLEET DEAL FOR EC7







Published by Gerald Ferreira Date: June 25, 2013
Categories: Geely, Geely EC7

  • First fleet order of Emgrand EC7 confirms ‘best value in this segment
  • New model for Geely’s Emgrand brand fills void in market
  • Many more fleet orders expected

Geely South Africa

Geely South Africa has signed its first fleet order for the exciting new Geely Emgrand EC7.

The Mosaic Property Group, based in the Fourways area in the Northern suburbs of Johannesburg in Gauteng, confirmed an order that will make up 40% of its total fleet.

“This has to be the best value for money mid-size sedan in the country,” says Lyzette Gomes, Managing Director of the Mosaic Property Group.

The new EC7, the launch model of Geely’s luxury brand Emgrand, will be used as fleet cars for Mosaic’s new “Platinum Property Portfolio” group of sales representatives, operating in upmarket areas that will include Dainfern, Dainfern Valley, Bryanston, Beverley, Lonehill, Fourways, Cedar Lakes and surroundings.

“This is exactly how we see the car being perceived in the market… it perfectly fills the void for a mid-size sedan that is original in its design, complete in package and specification, properly safe and costing far less than one would expect, and with a 5year warranty to boot,” says Henri Meistre, Managing Director of Geely South Africa. “I have no doubt that this is just the first of many companies that will admit to this car being South Africa's best value for money in this segment.”

Geely EC7 Fleet

Mosaic ordered four Geely Emgrand EC7 1.8 GL Luxury models.

“Their reasons for choosing the EC7 include the fact that the cars are spacious enough for their customers and suitably luxurious,” says Meistre, pointing out that the class leading space for rear seat occupants along with all the creature comforts were of the key selling points.

Gomes said another key consideration for the purchase was the fact that the cars cost less than R160 000.

“The image portrayed is also suitably upmarket for the areas in which we will use these cars, showing homes ranging in value from the upper R2 millions to R10 million plus.”

Another feature that impressed the new fleet owners, was the fact that Geely South Africa backs its new model with a comprehensive warranty. “They were very impressed with the standard luxury and safety features in this model, as well as its 5 year / 100 000 km warranty,” says Meistre.

Mosaic said they will be looking at increasing the size of their Geely Emgrand EC7 fleet in the near future, depending on business and the performance of the cars.