Geely – All eyes on the Chinese Car Market







Published by Gerald Ferreira Date: April 22, 2013
Categories: Geely, Geely Dealership News

ALL EYES ON CHINESE CAR MARKET

  • Geely outshines stand-alone competitors
  • Chinese private brand outsells former top seller

Geely China

Private Chinese auto giant Geely Automotive again outperformed its stand-alone competitors on home soil with its record-breaking new model destined for South African shores.

Geely again pipped its major competitors – both also available on the South African market – with its luxury brand, Emgrand, making the biggest impact.

Geely’s newcomer for the South African market, the EC7 to be launched next month under the Emgrand banner, last month again took the top spot in the Chinese domestic sales for March. Together with another stand-alone model, Geely pushed the former favourite – just renewed in its home market – totally off the Top-20 list. The rest of the list is made up of 18 models sold by joint ventures with European manufacturers, with VW and GM joint ventures taking up nearly 50%.

The Emgrand EC7, making its local debut in the middle of May, jumped to no. 18 on the list, followed by the top-selling Voleex from Great Wall. No Chery models, including its new QQ which has just undergone a major remodelling, appear on the list of Top-20 passenger vehicles.

“This proves that we are 100% on the money with the decision to launch the new EC7 in South Africa,” says Henri Meistre, Managing Director of Geely South Africa. “The days of cheap Chinese cars offering very little spec and low quality are over! We have been distributing popular higher quality vehicles such as the MK and LC series, supported by our 3 year/100 000km warranty across the full range, and they have proven to be popular. The new EC7 is expected to improve on that.”

Henri Meistre

Private Chinese auto giant Geely Automotive again outperformed its stand-alone competitors on home soil with its record-breaking new model destined for South African shores. Picture: Henri Meistre, Managing Director of Geely South Africa

Highlights of the top-selling EC7 include European quality and safety, a long list of standard luxury and safety equipment, and extremely competitive pricing.

“The world is taking notice of Geely’s new quality philosophy, and the new Emgrand EC7 is on its way to prove that,” says Meistre.

Top 20 best-selling sedans
Rank Models Makers Deliveries
1 Volkswagen Lavida Shanghai-Volkswagen 38,334
2 Buick Excelle Shanghai-GM 29,875
3 Volkswagen   Sagitar FAW-Volkswagen 24,942
4 Chevy Sail, sedan   version Shanghai-GM 24,828
5 Volkswagen Bora FAW-Volkswagen 21,098
6 Volkswagen Passat Shanghai-Volkswagen 20,533
7 Nissan Sylphy Dongfeng-Nissan 19,637
8 Ford Focus,   hatchback version Changan-Ford 19,100
9 Volkswagen Jetta FAW-Volkswagen 19,039
10 Ford Focus, sedan   version Changan-Ford 18,714
11 Volkswagen   Magotan FAW-Volkswagen 18,227
12 Toyota Camry GAC-Toyota 17,170
13 Hyundai Elantra –   Langdong Beijing-Hyundai 17,109
14 Chevy Cruze Shanghai-GM 16,007
15 Toyota Corolla FAW-Toyota 15,857
16 Hyundai Verna Beijing-Hyundai 15,273
17 Hyundai Elantra –   Yuedong Beijing-Hyundai 14,749
18 Emgrand EC7 Geely 14,436
19 Great Wall   (Voleex) C30 Great Wall 14,353
20 Toyota Corolla EX FAW-Toyota 14,290

 All the manufacturers except Geely and Great Wall are joint ventures with European manufacturers. Geely, Great Wall and Chery are stand-alone manufacturers. Geely is the only private manufacturer on the list.