FUSO Trucks on an upward trend: Fuso posts 18% global sales growth in 2012







Published by Gerald Ferreira Date: February 11, 2013
Categories: Fuso, Trucks

  • Daimler subsidiary Fuso grows global sales by 18% to about 174,600 commercial vehicles sold
  • On target with “FUSO 2015” growth strategy: In the medium term over 200,000 units per year will be sold
  • 40 market launches in 2013 generate increased momentum

Fuso Trucks

Stuttgart / Kawasaki, Japan: The Asian commercial vehicle subsidiary of Daimler AG, Mitsubishi Fuso Truck and Bus Corporation (MFTBC), has published the sales figures for its Japanese home market and the international export markets.

Fuso has grown global sales by 18% to a total of 174,600 units sold. With its “FUSO 2015” growth strategy, Fuso strives to medium-term sales of more than 200,000 commercial vehicles per year in the international markets. With a view to continuing to upward trend, this year Fuso is planning 40 market launches.

“We closed last year successfully with a two-digit growth rate”, said Dr. Albert Kirchmann, President and CEO of MFTBC and Head of Daimler Trucks Asia. “With our growth program FUSO 2015, we aim for a medium-term sales target of 200,000 commercial vehicles per year.”

Kai-Uwe Seidenfuss, MFTBC Senior Vice President of Sales and After Sales Fuso, added: “2012 has shown that Fuso has a large growth potential in international markets. For 2013 we strive to continue a strong presence in export markets such as Southeast Asia.”

In the international markets outside Japan, Fuso is well represented with 139,600 trucks and buses sold and a sales plus of 15%. Sales were strongly driven by the continued growth in Southeast Asia, the largest export market of the brand, as well as in the Near and Middle East and Africa. Indonesia, in particular, is establishing itself as an important growth market for Fuso, which accounts for about 68,000 trucks sold.

In 2012 Fuso was able to grow not only internationally but also on its Japanese home market. With strong growth of app. 30%, Fuso is selling about 35,000 units in Japan.

Stepped up product offensive and 40 market launches in 2013

The company is stepping up its product offensive for 2013. After the introduction of the new generation of the Fuso Canter Eco Hybrid in September 2012 in Europe, the light-duty truck is now also available in the Australian market. Furthermore, the Fuso Canter Guts truck (below 5 tons GVW), which is a product of the cooperation with Nissan Motor Co., Ltd., is also on offer in Japan since January 2013. Altogether, 40 market launches are planned – including new product variants and new market segments.

About Fuso

The Mitsubishi Fuso Truck and Bus Corporation, headquartered in Kawasaki, Japan, is one of the leading commercial vehicle manufacturers in Asia. The company produces and sells light-duty, medium-duty and heavy-duty trucks and buses. Daimler AG holds 89.29 % of the shares in MFTBC. The remaining 10.71% are held by various companies of the Mitsubishi Group. MFTBC is part of the Daimler Trucks Business Division of Daimler AG.