Chevrolet, a core brand of General Motors South Africa and the Free State Cricket Union announced today that their current relationship will be extended until 2015.
The Knights franchise represents the Free State and Northern Cape in South African domestic cricket competitions and the above announcement follows on Chevrolet’s current sponsorship of the Knights team for the past 3 years. In 2011 Chevrolet also extended its involvement by taking over as stadium sponsor (Chevrolet Park in Bloemfontein) and as main supporter of Free State & Northern Cape cricket development.
According the Tim Hendon, Chevrolet Brand Manager, the decision to extend Chevrolet’s team sponsorship was a natural one, “Over the past 3 years we have enjoyed a mutually beneficial relationship with the Knights. The similarities between our brands are vast – both brands are young and exciting with Chevrolet being back in South Africa since 2003 and the Knights brand being launched successfully in 2011.”
He added that the Free State and Northern Cape represent important current and future customers for Chevrolet. “The public response to our partnership has been well-received over the past three years. The Chevrolet brand is going from strength to strength with higher awareness levels and the brand has set new sales records every year since its launch in 2003.
Johan van Heerden, CEO of the Chevrolet Knights, commented as follows: “It is a great privilege to be associated with Chevrolet. General Motors has proved that with dynamic leadership, obstacles become opportunities. Chevrolet is an energetic brand launching fantastic new vehicles into the South African market and as the Chevrolet Knights we have been incredibly successful to date with a MTN40 championship trophy in 2011. The extension of our partnership will enable us to continue to develop high quality cricketing heroes from our region for our fans.”
The Knights currently are in 3rd position in the 4 day SuperSport Series and will battle for the T20 crown from 22 February 2012.