FORD’S SYNC EMERGENCY ASSISTANCE COULD PROVIDE IMPORTANT SUPPORT TO ROAD ACCIDENT VICTIMS SAYS AA PRESIDENT







Published by Gerald Ferreira Date: May 26, 2012
Categories: Ford, Ford Community Events

Ford’s SYNC Emergency Assistance Could Provide Important Support to Road Accident Victims Says AA president, Edmund King

  • Ford’s SYNC Emergency Assistance technology could provide important support to road accident victims  in the UK says AA president, Edmund King
  • SYNC Emergency Assistance has potential to reduce response time to accidents; system assists vehicle occupants to place a direct emergency call with location details in correct local language
  • Ford customers in North America say the similar 911 Assist system already has had life-changing impact
  • Emergency Assistance makes European debut this summer in the all-new B-MAX in tandem with the Ford SYNC voice-activated in-car connectivity system

FordBrentwood, Essex, 25 May 2012 – Ford Motor Company’s Emergency Assistance feature could provide important support to road accident victims in the UK says AA president, Edmund King.

The SYNC Emergency Assistance technology potentially can reduce the time taken to respond to accidents by assisting vehicle occupants to place a direct emergency 112 call with location details in the correct local language.

Edmund King said: “We believe that Ford’s pioneering Emergency Assistance technology can help save lives. The AA would like to see ‘e-call’ as a safety feature on all new cars as it helps notify the emergency services in that vital ‘golden hour’ after a serious crash when rapid medical attention can be the difference between life and death.”

The award-winning* Emergency Assistance technology is a feature of the Ford SYNC voice-activated in-car connectivity system that will make its European debut this summer in the all-new B-MAX and roll out quickly to other Ford vehicles. When an accident occurs, the system alerts local emergency services operators in the correct local language based on GPS coordinates from the vehicle.

The vehicle’s SYNC system initiates an emergency call through the occupant’s Bluetooth-connected mobile phone. The system plays an introductory message and then relays the accident location co-ordinates using the on-board GPS unit, map and mobile network information.  Emergency Assist saves crucial seconds by placing a call directly to emergency service operators rather than first routing through a third party call centre.

In North America, where Ford has sold 4 million SYNC-equipped vehicles, the similar 911 Assist system has drawn praise from emergency workers and customers.

“I cannot remember the events of the accident that nearly killed me,” said Michael Hicks of San Antonio, Texas. “After an impact to my head, the next thing I remembered was waking up in an Austin hospital.

“I was told my car was upside down in a river and filling up with water when my car was pulled out. If SYNC had not dialled 911, I certainly would have perished at the bottom of that river. SYNC saved my life.”

The European Commission has proposed a similar system called eCall which, like Emergency Assistance, automatically notifies emergency services when a vehicle is involved in an accident. The Commission believes eCall could reduce response times for accidents in remote areas by 50 percent

“Emergency Assistance is a feature we hope our customers never need,” said Barb Samardzich, vice president, Product Development, Ford of Europe. “But we believe the peace of mind it provides and the potential it has to make a difference, if it is required, is of huge benefit.”