Ford’s Best-Ever Vehicle Range Boosts Fleet Sales Leadership
Brentwood, Essex, 16 August, 2012 – Ford’s UK fleet business is reaping the benefits of the company’s best-ever vehicle range, as car sales accelerate. Ford is leading the UK fleet car market with a 15.9 per cent share for the year to date (end July); up from 15.4 per cent for the same period in 2011.
Ford’s total fleet vehicle sales – comprising 95,752 cars and 32,654 vans – make up 62 per cent of Ford’s total vehicle sales. The Ford Dagenham-built 1.6-litre TDCi engine is the UK’s most popular engine choice for fleet managers and accounts for 25 per cent of Ford fleet car sales for the year to date.
The Ford C-MAX has seen the largest growth in Ford’s fleet car sales with a 22 per cent increase for the year to date, compared with 2011. The Ford Galaxy is close behind with a 20 per cent rise. Further fleet sales increases have been recorded by the Ford Fiesta, Focus and Mondeo with sales up seven per cent, three per cent and three per cent, respectively, for the year to date, compared with 2011. The new Ford B-MAX is now on sale and is expected to record over 6,000 fleet sales in its first full year.
Kevin Griffin, Ford of Britain fleet director, said: “Ford sells its vehicles across all sectors of the UK fleet markets and I am delighted that the company has seen an increase in total fleet sales, in 2012. The combination of Ford’s best-ever vehicle range, latest fuel-efficient diesel and EcoBoost petrol engines, improving residual values and the power of the UK’s largest dealer network has seen Ford’s fleet business go from strength-to-strength.
“We are seeing growing interest around the 1.0-litre EcoBoost petrol engine, with 40 per cent of Ford Focus 1.0-litre EcoBoost sales going to fleet buyers, despite the fleet market being diesel-led.” He continued.
Ford continues to lead the UK commercial vehicle fleet market with a 26.7 per cent share, 13 percentage points ahead of its closest competitor. The Ford Transit tops UK commercial vehicle fleet sales with 27,006 registrations for the year to date and it remains Ford’s third best-selling vehicle in Britain.
Ford In Britain
- Ford has held car sales leadership in the UK for 35 consecutive years and commercial vehicle sales leadership for 46 consecutive years.
- The Ford Fiesta is the UK’s best-selling vehicle with 67,103 sales for the year to date 2012 (end July).
- Ford has the largest dealer network in the UK with over 550 separate locations.