Ford Warriors in Pink Teams Up with Actor James Denton to Raise Breast Cancer Awareness and Support the Pink Fund
- Ford Warriors in Pink® debuts limited-edition T-shirt inspired by actor James Denton and available at fordcares.com, with all proceeds from sales benefiting the Pink Fund
- The Pink Fund is an organization that provides short-term financial aid to people during active treatment – giving them time to fight, heal and get back on their feet
- The limited-edition T-shirt, along with the full 2012 Warriors in Pink collection, is now available at fordcares.com, with 100 percent of net proceeds going directly to the fight against breast cancer
DEARBORN, Mich., Oct. 5, 2012 – Ford Warriors in Pink®, the Ford Motor Company program that raises awareness and funds in the fight against breast cancer, has created a limited-edition T-shirt inspired by film and television actor and supporter in the fight against breast cancer James Denton. For every shirt sold, 100 percent of net proceeds go directly to the Pink Fund, providing real help now.
"The last thing someone with breast cancer needs to worry about is how they are going to pay their bills," says Denton. "With the muscle of Ford Warriors in Pink behind the Pink Fund, we think we can really accomplish something for people."
The dark gray, V-neck T-shirt inspired by Denton showcases symbols of a warrior and illustrates the fight that it takes to battle the disease. Available now, exclusively at fordcares.com, consumers can buy this limited-edition T-shirt to support the Pink Fund. Newly added as a charity partner to Ford Warriors in Pink, the Pink Fund is an organization that provides short-term financial aid to people during active treatment – giving them time to fight, heal and get back on their feet.
"The burden of a cancer diagnosis is devastating, not only physically and emotionally, but financially. Every day, countless patients and their families struggle to make ends meet as medical, car, household and other bills pile up," said Pink Fund founder Molly MacDonald. "We're excited about this collaboration with James and Warriors in Pink on this limited-edition T-shirt, as it will allow us to reach even more people in need."
The T-shirt, along with the 2012 collection of Ford Warriors in Pink apparel and accessories, is created for women, men and children, featuring symbols of hope, strength and unity in the fight against breast cancer. The 2012 Ford Warriors in Pink collection is now available at fordcares.com, with 100 percent of net proceeds going directly to the fight against breast cancer.
"Warriors in Pink is all about the courage and strength it takes to fight this disease," said Tracy Magee, Ford Primary Brand Experiential Marketing manager. "We are thrilled to be working with James Denton and the Pink Fund, as this partnership is just one more way for us to raise awareness and continue the fight."
The Ford commitment runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them that early detection saves lives. 2012 marks Ford Motor Company's 18th year of support, having dedicated more than $115 million to the cause to date.