Ford Toughest of the Tough Walks Away With All-New Ranger

  • Rickard Nell wins an all-new Ford Ranger in the Global Ford Ranger Challenge
  • After hundreds of entries three entrants made it through to the finals
  • Nell emerged as the favourite after receiving the most public votes for his Ranger challenge video

SOUTH AFRICA Johannesburg, 25 November 2011 – After hundreds of entries Ford South Africa today announced Rickard Nell as the ultimate winner of an all-new Ranger 3.2 TDCi XLT Double Cab, following a public voting process that saw his challenge being chosen as the ‘toughest’ in Ford’s Global Ranger Challenge competition.

Ford Ranger Challenge

Earlier this year, Ford embarked on a search for South Africa’s toughest challenge in an effort to find three people that could put the all-new Ranger through the ultimate test in the most challenging conditions.

Hundreds of entries were received with Rickard Nell, Gerhard Koekemoer and Klaus Wasserman emerging as the top three.

“We received an overwhelming response to the Ford Ranger Challenge,” said Dean Stoneley, Vice President Marketing, Sales and Service at Ford Motor Company of Southern Africa (FMCSA).

“This competition was a good platform for Ford to showcase the capabilities of the all-new Ranger in South Africa. The three finalists did exactly this as they all demonstrated tremendous enthusiasm, ensuring a closely fought contest.”

Ford Winner 2011

Nell, a 25 year old Storage Engineer, emerged as the winner after the public voted his challenge as the ‘toughest’. Each of the challenges was filmed putting the all-new Ranger through its paces. The videos were uploaded to the official Global Ranger Challenge microsite, where the public could then vote for their favourite.

Nell an avid off-road enthusiast took the all-new Ranger to the infamous Moegatle 4X4 trail in the North-West Province, which offers steep inclines that appear almost vertical in places. He pitted the all-new Ranger against the treacherous off-road obstacles which included water, mud as well as the mountain climb dubbed “The Rock” found at the trail, which have seen a lot of 4X4’s needing assistance to go up or down this hill.

“The other two Challengers used the all-new Ranger to complete their day-to-day tasks and while their every-day work was certainly challenging, Nell was able to demonstrate the Ranger’s toughest abilities on the most treacherous of off-road challenges,” concluded Stoneley.


“I am so happy to have won the all-new Ranger” expressed Nell, who is about to get married later this afternoon. “This must be the one of the best days of my life and the perfect wedding gift. Today I get to walk down the aisle beside my beautiful wife and later drive away in a brand new Ranger. I want to thank Ford for this great prize and look forward to doing big things with the Ranger.’

Nell received was presented prize at a special awards ceremony held at Lazarus Motor Company in Centurion.