Ford to Show the Smarter Way to Get There at Computex 2013

  • Ford will be the only automaker at Computex 2013, the largest computer exhibition in Asia
  • Ford will make several major announcements on its smart technologies for both Taiwan and Asia Pacific and Africa markets
  • Ford to showcase its most advanced class-leading technologies, designed to take the driving experience for customers to a new level

Ford Computex 2013

Pretoria, South Africa, May 27, 2013 – Ford Motor Company will show the Smarter Way to Get There at Computex 2013 with the most advanced class-leading technologies to further enhance the driving experience for customers.

Ford will be the only automaker at Asia’s biggest computer exhibition from June 4-8, 2013, where it will make several major announcements for both Taiwan and Asia Pacific and Africa.

“As one of the world’s largest and most influential technology shows, Computex is the ideal platform for Ford to showcase how our smart technologies are improving the driving experience for our customers in the digital age, ” said John Lawler, chairman and CEO,  Ford Motor China.

“In a world where consumers want to be connected all the time, be it at home, in the office or in their cars, we have a great opportunity to provide driver-connect technologies in our vehicles which enable drivers to stay connected through voice commands while keeping their hands on the wheel and eyes on the road. The technologies we are bringing to our vehicles not only give our customers a connected driving experience, they also make that experience simple, safe and personalized.”

The Ford stand at Computex will not only feature the company’s most advanced technology developments, but also the all-new Ford Kuga, dubbed by Ford as the “Smarter SUV” because of its fuel economy, versatility and new technology that makes driving easier and more fun.

On June 4, Ford will be part of the Computex Smart Living Industry Forum at which Edward Pleet, Connected Services Director, Ford Motor Company, Asia Pacific and Africa, and Europe will discuss The Smart Living, Networked Society.

The Ford booth will be located at Taipei Word Trade Center Nangang Exhibition Hall, 4th Floor, booth number M2005. Selected South African tech media will also be attending.