Ford teams up with Bismarck du Plessis

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Pretoria, May 25 2010 – Ford Motor Company of Southern Africa (FMCSA) recently handed over a brand new Ford Ranger Double Cab 3.0TDCi 4×4 to rugby star Bismarck du Plessis. The sponsorship represents an expansion of Ford’s existing commitment to South African Rugby.

Ford is the proud vehicle sponsor of the South African rugby team with a longstanding association with South African rugby.

“We’re delighted to have Bismarck representing the Ford brand,” says Ben Pillay, Ford Marketing Manager. “He is an integral part of the South African Rugby team and a hero to many young South Africans.”

Ford’s Tough Truck ethos is founded on the basis of Ford’s revered Truck history. With a heritage that dates back 90 years, Ford has established itself as one of the leaders in the segment offering South African buyers a wide range of pick-ups.

Bismarck is looking forward to driving his new Ford Ranger 4×4 Double Cab in his daily travels as well as to various events during the course of the year.

“I’m looking forward to putting my new Ford Ranger through its paces. It’s an honour to have been chosen by Ford to represent their brand. The Ford Ranger is perfectly suited to my lifestyle and will be an integral part of my day to day life,” explains du Plessis.

The Ford Ranger is built locally at Ford Motor Company of Southern Africa’s Silverton plant. Powered by a 3.0-litre common rail diesel engine the Ranger produces 115kW at 3 200rpm and 380Nm at 1 800rpm resulting in rapid engine response and great fuel economy.

“We wish Bismarck many happy kilometers in his new Ford Ranger and look forward to having him on board as a Ford representative,” concludes Pillay.