New record with 586 Ford’s

Pretoria – 1st March 2010 – Ford re-wrote the record books on Saturday, 27 February 2010 by gathering South African Ford enthusiasts from around the country together for the largest recorded Ford parade in history.

The event, which took place at Phakisa Freeway in the Free State, saw 586 Fords come together to participate in a spectacular parade lap for entry into the Guinness Book of World Records.

Ford owners from around the country were invited to bring their vehicles to the Welkom-based race circuit to complete the 3.2km route in celebration of the Blue Oval and its illustrious history.

“It was a fantastic day, the turnout was phenomenal and we’ve been overwhelmed by the loyalty and enthusiasm of all the die-hard Ford fans who joined us,” Ford marketing manager, Ben Pillay said after the record attempt.

A vast array of Ford models lined the circuit with everything from new Fiestas to Ford Granadas coming together in support of the Ford brand. Leading the way was a Model T Ford, as the first production Ford model (famous for its visionary’s assertion that it would be available in any colour as long as it was black), it proved a fitting car to head the notable chain of Ford machinery. Other Ford exotica helping to make up the record numbers included the country’s only Focus RS and iconic Ford GT from Lazarus Motor Company.

“The variety was unbelievable and really shows the depth of Ford’s history in South Africa,” continued Pillay. “It was a nostalgic day and an event that won’t soon be forgotten.”

The day proved so successful that a recount was required with the numbers far surpassing all initial expectations. The final tally was recorded at 586, exceeding the previous record by more than four times.

In addition to being an historic event, fans attending the day were kept entertained with a variety of activities. Team Ford Racing demonstrated their on-track skills in a series of demonstration laps. There were also sky divers, food stalls and a flea market area to keep the participants continually occupied.

“We’d like to thank everyone who participated and made this achievement possible. It was a memorable day for everyone involved and one, we as Ford Motor Company of Southern Africa are thrilled to have been party to,” concluded Pillay.