FORD SET TO RE-WRITE THE RECORD BOOKS

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Largest Ford Parade – Welkom

Pretoria, 19th February 2010 – Ford enthusiasts from across South Africa will come together on 27 February 2010 in an attempt to set the world record for the largest Ford parade. The event will take place at Phakisa Freeway racetrack, Welkom in the Free State.

All Ford branded vehicles are invited to participate in the parade lap that will consist of one lap around the race circuit.

“This is set to be an historic event for Ford and we take immense pride in the loyalty and enthusiasm the Ford fans continue to show for the brand. There will be a vast array of Ford models coming together in support of the Blue Oval and we are excited at the prospect,” says Jacques Brent, vice president for marketing, sales and service.

The record attempt will be certified by the Guinness World of Records. In order to break the record for the Largest Ford Parade the participants will need to complete a 3.2km route with a continuous column of vehicles at no less than two car-lengths apart during the parade.

“Ford has a long and illustrious history in South Africa with many customers enjoying fond memories of the brand from years gone by. The record attempt is sure to be a very nostalgic affair as thousands of Ford’s from different eras come together in a unique display of Ford machinery,’ adds Brent.

In addition to being part of a historic event, fans will be treated to a variety of activities that have been planned for the day. Team Ford Racing will display Ford’s on track abilities with a series of demonstration laps, sky divers, food stalls and a flea market area will provide ongoing entertainment throughout the day.

There will also be a Show & Shine event, with the some of the best turned out Ford examples in the country on display. It is set to be a treat for all Ford enthusiasts and one not to be missed.