Ford Motor Company of Southern Africa Ready For The TOTAL Economy Run


PRETORIA, South Africa, 28 July 2011 – Ford Motor Company of Southern Africa (FMCSA) will once again contest the annual TOTAL Economy Run taking place on 29 and 30 July in the Free State area. FMCSA has a successful history competing on the event and will once again be aiming to demonstrate the frugality of its cars.

Last year both Ford and Mazda walked away with a class victory each. Fielding 12 entries, three Mazdas and nine Fords, the team will be looking to increase its tally this year. Thanks to a formidable line-up of experienced drivers and navigators the team is well poised to do so.

In addition to having a host of race and rally drivers making up its ranks the team also sees two new entrants in the form of Facebook fans Crystle-Lynne Moore and her brother Bryce Moore, who competed in Ford’s Figo TDCi Rally earlier this year. The two proved their skills with outstanding fuel economy, winning the opportunity to compete alongside the professionals on this year’s TOTAL Economy Run. They’ll be driving the Figo 1.4 TDCi.

Ford has a diverse line-up of vehicles entered, ranging from the petrol and diesel Ford Figo derivatives to the Fiesta 1.6 Sport and the Fiesta 1.6 Trend with Powershift. There are also four new Focus models entered with different engine and transmission options.

The new Focus enjoyed its local introduction earlier this month and is expected to do well on the challenging route. The powertrain line-up includes an all-new 2.0-litre GDi (Gasoline Direct injection) petrol engine and completely updated 2.0-litre Duratorq TDCi common rail turbo diesel engine. Both 2.0-litre engines are mated to the latest six-speed PowerShift automatic transmission and should prove difficult to beat. There will also be two Focus petrol derivatives competing for glory, a 1.6-litre featuring Duratec Ti-VCT technology and the 2.0-litre GDi model both mated to manual transmissions.

Mazda will enter its Mazda2 in both 1.3 and 1.5 sedan guise while the Mazda5 will round out the three entries from the brand.

Vehicles that participate in the TOTAL Economy Run are standard with no alterations or additions added to assist in fuel efficiency. Vehicles are monitored and scrutinized to ensure that all rules are adhered to, while the driver and navigator of each vehicle is accompanied by an assigned observer to ensure that all road and competition rules are complied with.

“We would like to extend our thanks to Lazarus Motor Company, with whom we have a long standing relationship,” says Ben Pillay, Ford Marketing Manager. “Once again they have done a great job preparing for the event and have put together a fantastic team to represent the Ford and Mazda brands. I am confident that they will once again bring home the silverware for us and demonstrate the efficiency of all the models entered.”

Teams will cover nearly 1 000km of varying routes and terrain in an attempt to gain consumption figures that are attainable in real world conditions, truly demonstrating the advantages of modern technology.