FORD MOTOR COMPANY OF SOUTHERN AFRICA GEARS UP FOR THE 2010 TOTAL ECONOMY RUN

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Pretoria – September 03, 2010 – Ford Motor Company of Southern Africa (FMCSA) is looking forward to participating in this year’s TOTAL Economy Run taking place from 9 -11 September in the Free State area. The company has a successful history with Lazarus Motor Company competing on the event and will once again be aiming to demonstrate the frugality of its cars.

Last year the company dominated the TOTAL Economy Run, taking six class victories. The Ford Fiesta 1.6 TDCi achieved the lowest average fuel consumption over the event using just 4.99ℓ/100km and using just 56,38ℓ over the entire route. The Ford Focus 1.8 Si achieved the best petrol efficiency while the team also walked away with the Best Team trophy at the end of proceedings.

The following vehicles will be representing the Ford brand, namely: Figo 1.4 Petrol; Figo 1.4 TDCi; Fiesta 1.6 Petrol; Fiesta 1.6 TDCi and a Focus 1.8 Si Petrol. Mazda will be entering a Mazda2 1.3; Mazda3 1.6 and a Mazda6 2.0 in this year’s event. With a line-up of experienced drivers and navigators the company is strongly poised to repeat the successes achieved in previous years.

“With the new CO² tax that has come into effect in September the frugality of new vehicles as well as the emission levels offered by passenger cars is increasingly under the spotlight,” says Dean Stoneley, vice president Marketing, Sales and Service. “This event offers a great outlet for us to showcase the frugality of our vehicles and reinforce our commitment to fuel efficiency and environmental awareness.”

Vehicles that participate in the TOTAL Economy Run are standard with no alterations or additions added to assist in fuel efficiency. Vehicles are monitored and scrutinized to ensure that all rules are adhered to, while the driver and navigator of each vehicle is accompanied by an assigned observer to ensure that all road and competition rules are complied with.