Ford Motor Co. and SEMA Join Forces on Mustang BuildPowered by Women







Published by Gerald Ferreira Date: May 21, 2012
Categories: Ford, Ford Mustang

-- Consumers to Vote on Design Concepts May 23-June 3, 2012 --

FordDiamond Bar, CA (May 21, 2012)– Ford Motor Co. and the Specialty Equipment Market Association (SEMA) teamed up to present the SEMA Mustang Build Powered by Women.Under the direction of the SEMA Businesswomen’s Network (SBN) and built entirely by SBN members, the project is designed to shine the light onwomen working in the automotive aftermarket and encourage more women to pursue careers in the industry.

As title sponsor of the project, FordMotor Co. donated a 2013 Ford Mustang GT and the company’s leading female designers are working collaboratively with Theresa Contreras of theSEMA Businesswomen’s Network to develop three design renderings for the build.

The three concepts will be posted online by SourceInterlink Media (SIM), another partner in the project. Through SIM’s HOT ROD, Automobile, Muscle Mustangs & Fast Fords and Mustang Monthlywebsites, fans will vote on which of the three concepts is ultimately selected. Voting takes place May 23 – June 3, 2012, with the winningdesign announced on June 5.

The actual build will take place in July and August at the SIM Headquarters in El Segundo, CA, with several ofSIM’s female employees participating on the build. Modification will be made to all aspects of the car, including the engine, undercarriage,drive train, interior, sound system, exterior and paint. The finished vehicle will be auctioned off to raise money for the SEMA Memorial ScholarshipFund, an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

The idea for the projectbegan in 2010, after SBN Select Committee member JoAnn Bortles participated in a women motorcycle build.

“When JoAnn approached me withthe idea of a project vehicle built by women, I immediately thought it was a great way to underscore how passionate and involved women are in theautomotive industry,” said Marla Moore, SBN Chairperson. “Others (Ford, Source Interlink Media and the SEMA Scholarship Committee)immediately agreed and quickly joined forces to launch the first-ever SEMA project vehicle build powered by women.”

“Ford Motor Co.is enthusiastic about sponsoring the SEMA Mustang Build,” said Sherry Kollien, SBN Project Vehicle Coordinator for Ford. “The Mustang isthe ideal vehicle for the project given its broad demographic appeal and its ability to be customized to fit the unique needs of all consumers,enthusiasts and women across multiple life stages. We have long known that women have more than 50 percent decision-making power in vehicle purchasedecisions, but increasingly they are customizing to match their own unique personalities.”

The SBN Vehicle Build Task Force is comprisedof Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford Motor Company), Assembly CoordinatorKellie Colf (eTool Developers), PR/Media Coordinator Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products).Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide) and Marla Moore (Hypertech).

“I am proud to be involved with the SBNand this Mustang GT project in an advisory role,” said Mike Spagnola, President of Street Scene and member of the SEMA Board of Directors.“I am convinced, as are many of SEMA’s executive staff that this project car will not only bring great exposure to SEMA, the SBN &Ford Motor Co., but ignite a whole new wave of women ready to make a statement with the vehicles they drive. I applaud the wisdom of all involved tobroaden the appeal of vehicle customization among women, and for raising revenue for the SEMA Memorial Scholarship Fund to help foster our nextgeneration of industry leaders.”