Instagram-inspired competition encourages photographic interpretation of the new Fiesta’s key technologies and features ahead of its 2013 launch
- New Ford Fiesta the grand prize for the winning photographer
- Enter via facebook.com/FordSouthAfrica or fiestagram.co.za for South African residents
PRETORIA, South Africa, 02 November 2012 – Ford has launched an online competition that will give photography fans from across South Africa a chance to win weekly prizes and a grand prize of a new Ford Fiesta, one of Ford’s best-selling small cars.
Called the #Fiestagram Photo Competition, the contest challenges photography enthusiasts to upload photos in several categories inspired by the all-new technologies and features of the new Ford Fiesta which will be launched in South Africa in early 2013.
“Most of today’s modern mobile phones are capable of taking high-quality digital pictures,” explains Gavin Golightly, Ford Marketing Manager. “South Africa is a beautiful country, rich in culture that lends itself to beautiful photographic interpretation. Our cars are about freedom and expression, style and smart technology which are all core to today’s photographic enthusiast.”
In the coming weeks, contestants will be encouraged to capture and interpret a weekly theme as a photograph and subsequently share it or upload it via Instagram, the popular application allows users to take fast, beautiful photos and easily share them with friends; Facebook; or Ford’s specially developed website fiestagram.co.za.To be eligible the images must be submitted with the hashtag #Fiestagram and the relevant weekly theme hashtag.
Each week one winner will be selected by celebrity judges, Tamara Dey (twitter.com/tamaraday), Liam Lynch (twitter.com/liamlynchphoto) and the collective behind ISeeADifferentYou (twitter.com/iseedifferent), Justice Mukheli, Innocent Mukheli and Vuyo Mpantsha who are all social photography aficionados in their own right.
“We wanted to run a competition which would resonate with our existing Facebook fans, the wider Instagram community and photography fans in general,” says Golightly.
The contest is divided into six categories inspired by the unique features and technologies that define the new Ford Fiesta including the efficient technology embraced in Ford’s acclaimed 1.0 EcoBoost petrol engine; smart technology like keyless entry and keyless-go and Ford’s applauded SYNC™ in-car connectivity system for mobile phones and music devices.
The exact themes will be revealed on Facebook and Twitter every Monday for the next six weeks and participants can interpret the categories in any way they wish. Entrants can make use any of the filters and effects available on Instagram, the Facebook app or fiestagram.co.za to enhance the mood and feel of their images.
Weekly winners will receive a Lomo LC-A+ camera and go into the final that will see the six weekly winners participate in an Instawalk in February 2013. The photographs from the Instawalk will be showcased in a photographic exhibition at the end of February 2013 where the final winner of the new Ford Fiesta will be chosen.
The competition is currently running on the Ford South Africa Facebook page facebook.com/FordSouthAfrica and on fiestagram.co.za