Ford India – Corporate Profile







Published by Gerald Ferreira Date: November 22, 2011
Categories: Ford, Ford Corporate News

Ford LogoFord India was established in 1995 as a wholly-owned subsidiary of Ford Motor Company, a global automotive industry leader.

Since then, Ford has announced plans to invest more than US$ 2 billionin India to expand its manufacturing facilities and sales and service networks to meet rapidly rising demand in one of the world's fastest-growing auto markets.

Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, which produces the Ford Figo, Ford Fiesta Classic, Ford Endeavour and the recently launched, world-acclaimed All-New Fiesta.

As part of its aggressive global expansion, Ford Motor Company recently announced plans to build two new manufacturing facilities in Gujarat state. Ford will invest approximately US$ 1 billion in two facilities: stamping, body, paint and assembly operations for vehicle manufacturing, and machining and assembly operations for engine manufacturing, and will add almost 5,000 people to its current workforce of more than 10,000.

Ford is also expanding its powertrain facility in Chennai to further support its sales and export growth plans in India. When the expansion is completed in mid-2012, the engine plant's annual production capacity will increase from 250,000 to 330,000 units per year.

To facilitate greater customer convenience and reach, Ford India is constantly expanding its nationwide dealership network and continues to enhance its world-class after-sales offerings. Ford India has 200 sales and service outlets in 110 cities and continues to grow aggressively.

Ford has also earned multiple accolades in India, including the 'Most Dependable SUV' for the Endeavour in the JD Power Asia Pacific Vehicle Dependability Study 2011, and the Indian Car of The Year 2011 (ICOTY) award for the Figo.

Ford India is also embarking on an accelerated export strategy with its new small car and engines to be exported to markets across Asia Pacific and Africa. The Figo, which has quickly become India's most awarded car ever, is being shipped to 27 international markets and will eventually be exported to 50 international markets.

Since its inception, Ford India has also been heavily involved with Corporate Social Responsibility initiatives, working across communities on projects such as road safety, education, and health care. Ford has also introduced its award-winning Driving Skills For Life (DSFL) programme, which has trained thousands of Indian drivers on safer, economic and eco-friendly driving practices.

Ford's operations in India also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai and Coimbatore, these units employ more than 5,000 people who support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services.