Ford Focus ST Becomes Europe’s Top-Selling Hot Hatch
- Focus ST is the best-selling hot hatch in Europe over last three months of 2012 according to automotive data intelligence provider Polk*
- Ford sold 1,984 Focus ST models from October to December 2012 or 44 per cent of all hot hatches in Europe – ahead of VW Golf GTI with 33 per cent and Renault Megane Sport with 12 per cent
- Focus ST is the best-selling hot hatch in Denmark, Norway, Finland, Hungary, Switzerland and the UK – where it is Auto Express magazine’s “Best Hot Hatch” and Top Gear’s “Hot Hatch of the Year”
BRENTWOOD, Essex, 12 March, 2013 – The Ford Focus ST was the best-selling hot hatch in Europe in the last three months of 2012 according to figures from automotive data intelligence provider Polk, accounting for 44 per cent of all sales during this period – ahead of VW Golf GTI with 33 per cent and Renault Megane Sport with 12 per cent. Total Focus ST sales in this period were 1,984, making it top-selling hot hatch in the UK as well as Denmark, Norway, Finland, Hungary, Switzerland, Sweden and the Netherlands.
“The unrivalled balance of performance and usability has been recognised by some fantastic reviews for the Focus ST,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “You really have to drive it yourself to experience the responsiveness of the engine and the fantastic chassis. I am one of a fast-growing group of excited ST drivers.”
The third generation Focus ST in Europe went on sale in summer 2012. Equipped with a 2.0-litre EcoBoost 250PS engine, new Focus ST is Ford’s first truly global performance car – having launched in North America last year and being introduced in the Asia Pacific regions this year.
Hot Hatch of the Year
Ford has sold a total of 3,819 new Focus STs in Europe since launch – 74 per cent hatchbacks and 26 per cent wagons. The most popular colour has been Frozen White (41 per cent), followed by Panther Black (28 per cent) and Tangerine Scream (17 per cent).
The new Focus ST was named “Best Hot Hatch” by U.K. magazine Auto Express and the wagon version declared “Hot Hatch of the Year” by Top Gear magazine.
Ford is extending the Ford ST range with the introduction of the new 180PS Fiesta ST this month, the fastest-ever production Fiesta that achieves 0-62mph in 6.9 seconds and 137mph top speed. Powered by a 1.6-litre EcoBoost engine and delivering the same “fun-to-drive” experience as the Focus, the new Fiesta ST also offers a new chassis, steering and brakes as well as enhanced Torque Vectoring Control and 3-mode Electronic Stability Control.
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