Johannesburg, 26 October 2010 – Ford’s new fun and fashionable compact car, Figo, has been named as a finalist in the prestigious South African Car of the Year competition. The 1.4l Ambiente has been selected as the derivative that will represent the Figo range in this year’s competition.

“South Africa’s top motoring journalists have selected the Ford Figo 1.4l Ambiente as one of the leading vehicles introduced over the past 12 months,” says Ford Vice President, Marketing, Sales and Service, Dean Stoneley. “The Figo will go up against nine other finalists with the winner being announced in the new year.”

The 1.4l Petrol Duratec has a maximum power output of 62kW @ 6000rpm and enjoys 127Nm of torque from 4000rpm, this equates to a frugal fuel consumption figure of only 5.9 litres/100km achieved at the 2010 Total Economy Run and a CO2 emissions figure of 156g/km.

The space and practicality that define the Figo are more commonly associated with larger, more expensive vehicles rather than those typically found in the sub-B segment. The precise and responsive steering of the Figo instills confidence, while a fine balance between ride comfort and control is ensured through the optimized suspension design. The Figo’s solid design, good stance and contemporary silhouette are refreshing features for a vehicle in its class.

Figo is all about lifestyle.  With features like CD with MP3 compatibility and ‘Aux-in’ port for iPod connectivity, the new Ford instantly connects with the energy and vitality of the buyer.  And with a proven, global chassis, Figo delivers a strong promise of reliability, functionality and performance. Big-car features like air-conditioning, ABS with EBD, dual airbags and central locking give buyers true value for money.

“The Figo has already proved popular with local consumers thanks to its value-for-money proposition, big-car features and stylish design. We believe these characteristics will put Figo in a strong position in this year’s contest,” concludes Stoneley.

In addition to excellent fuel economy customers are offered further value for money through Ford’s ability to secure affordable spare parts and offer reliable servicing through its extensive dealer network. The Figo comes with a 4-year/120 000km fully comprehensive warranty and      5-year corrosion warranty. Service intervals are pegged at 20 000km for petrol derivatives