Ford to demonstrate latest technology in a new outdoor driving space adjacent to an extended stand designed to increase visitor participation
BRENTWOOD, Essex, 3 August, 2011 – Ford Motor Company is planning four global product reveals at September’s
, including a major new design concept and details of the next Focus performance car.
Media are invited onto Ford’s stand for an eve-of-show preview of the Blue Oval’s news, delivered by European chairman and CEO Stephen Odell. He will be joined by J Mays, design group vice president and chief creative officer, and Derrick Kuzak, global product development group vice president.
The reveals will all take place on an expanded 3,200 sq. m stand – Ford’s largest ever at Frankfurt. Just outside will be a 2,800 sq. m track where visitors can take part in Ford’s ‘Drive Experience’, testing out innovations such as Active City Stop and Active Park Assist.
“Ford plans to make a strong statement at the Frankfurt Motor Show, with several very exciting global product reveals and our significantly expanded show stand,” said Stephen Odell, chairman and CEO, Ford of Europe. “We’re excited to be showing customers our best-ever vehicle line-up and a special glimpse of the future.”
The Ford stand will be located in Hall 9 (see plan below) and, for media already planning on visiting the show, an invitation to Ford’s pre-event on September 12 and RSVP details are attached.