Ford Car Sales NAAMSA February 2013

Category: Ford, Ford Financial
Tags: NAAMSA

FEBRUARY 2013 NAAMSA RETAIL SALES - FORD MOTOR COMPANY OF SOUTHERN AFRICA’S RESPONSE

  • Highest Ford retail month since September 2011
  • All-time sales record for Ford Focus
  • All-time sales record for Ford Ranger

ford-logoPRETORIA, South Africa, 04 March, 2013 – Sales records tumbled at Ford Motor Company of Southern Africa (FCMSA) during February as the company gathered momentum into 2013.

FMCSA didn’t take much notice of the total market growth of 1,6% compared to February last year as it strode to the company’s best retail sales month since September 2011. Dealers sold 4085 Fords during February, contributing to 15% growth for company sales over January in a market that declined 3,14%.

FMCSA sales grew 33% over February 2012 and were up 22% year-to-date compared to just 9% growth for the industry.

According to the National Association of Automobile Manufacturers of South Africa (Naamsa), the South African new vehicle market finished February on 53 220 units. Light Commercial Vehicles (LCVs) were up 4,7% on the same period last year, while passenger cars were stable, just 0,8% up on February 2012.

Ford passenger cars took no notice of that stability, especially not Focus. After recording its best sales volume since launch last month, Focus smashed the record books again by posting another all-time record of 596 units.

So, too did Ford’s LCV volumes out-run the market, Ranger posting its own all-time retail record of 1784 units in South Africa. Ranger also contributed to the highest wholesale month for the company as exports also out-performed the total market.

“The industry was slightly softer than last month and relatively stable year-on-year, although February numbers will always show the first true signs of market sentiment for the year,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “We remain positive for a good overall market picture this year and confident that Ford will capitalise during 2013 as we enter new market segments and continue to sustain demand for our existing range.”

Ford will enter new sectors of the LCV market when Transit is launched next month. EcoSport will also attract new customers and the EcoBoost engine family will bolster various Ford nameplates this year.

TOP PERFORMING: NEW PASSENGER VEHICLES

February 2013

Model Volume

  1. W Polo Vivo 2742
  2. Toyota Etios 2204
  3. VW Polo 2192
  4. BMW 3-Series 1075
  5. Toyota Corolla 1048
  6. Ford Figo 982
  7. Toyota Fortuner 927
  8. Nissan Micra 806
  9. Golf7 767
  10. Ford Focus 596

TOP PERFORMING: NEW LIGHT COMMERCIAL VEHICLES

February 2013

Model Volume

  1. Toyota Hilux 3500
  2. Ford Ranger 1784
  3. Chev Utility 1483
  4. Nissan NP200 1245
  5. Toyota Quantum 1209
  6. Isuzu KB 1108
  7. Nissan NP300 Hardbody 699
  8. Nissan Navara 306
  9. VW Amarok 292
  10. Mazda BT-50 290
  11. Toyota Landcruiser PU 225

 

Comments are closed

RELATED ARTICLES:
FORD VR TEASES VIRTUAL REALITY EXPERIENCE OF GYMKHANA NINEF
Want to Design an Ad for Times Square or LA?
Ford-Timesquare-780x439
Ford Sales in China Up 9 Percent in November
ford-china-780x585
Ford Develops High-Tech Plasma Process That Can Save an Engine from the Scrapyard While Reducing CO2 Emissions
ford1-780x780
Ford Naamsa Car Sales Report – December 2015
ford-naamsa-car-sales-780x521
John Fleming – Ford Motor Company Executive Vice President, Manufacturing and Labor Affairs
john-fleming-ford-780x580
Bruce Hettle – Group Vice President, Manufacturing and Labor Affairs, Ford Motor Company
Bruce-Hettle-group-vice-president-780x1041
Ford Truck Sales Best November since 2007
ford-motor-company-sales-780x585
Ford Announces Senior Leadership Team Changes
ford-780x780
Ford Mustang Officially Launched in South Africa
Ford-Mustang-04-780x520

3D Car Shows on Google+

3D Car Shows on Youtube

3D Car Shows YouTube