FEBRUARY 2013 NAAMSA RETAIL SALES – FORD MOTOR COMPANY OF SOUTHERN AFRICA’S RESPONSE
- Highest Ford retail month since September 2011
- All-time sales record for Ford Focus
- All-time sales record for Ford Ranger
FMCSA didn’t take much notice of the total market growth of 1,6% compared to February last year as it strode to the company’s best retail sales month since September 2011. Dealers sold 4085 Fords during February, contributing to 15% growth for company sales over January in a market that declined 3,14%.
FMCSA sales grew 33% over February 2012 and were up 22% year-to-date compared to just 9% growth for the industry.
According to the National Association of Automobile Manufacturers of South Africa (Naamsa), the South African new vehicle market finished February on 53 220 units. Light Commercial Vehicles (LCVs) were up 4,7% on the same period last year, while passenger cars were stable, just 0,8% up on February 2012.
Ford passenger cars took no notice of that stability, especially not Focus. After recording its best sales volume since launch last month, Focus smashed the record books again by posting another all-time record of 596 units.
So, too did Ford’s LCV volumes out-run the market, Ranger posting its own all-time retail record of 1784 units in South Africa. Ranger also contributed to the highest wholesale month for the company as exports also out-performed the total market.
“The industry was slightly softer than last month and relatively stable year-on-year, although February numbers will always show the first true signs of market sentiment for the year,” said FMCSA’s Vice President Marketing, Sales and Service, Dean Stoneley. “We remain positive for a good overall market picture this year and confident that Ford will capitalise during 2013 as we enter new market segments and continue to sustain demand for our existing range.”
Ford will enter new sectors of the LCV market when Transit is launched next month. EcoSport will also attract new customers and the EcoBoost engine family will bolster various Ford nameplates this year.
TOP PERFORMING: NEW PASSENGER VEHICLES
- W Polo Vivo 2742
- Toyota Etios 2204
- VW Polo 2192
- BMW 3-Series 1075
- Toyota Corolla 1048
- Ford Figo 982
- Toyota Fortuner 927
- Nissan Micra 806
- Golf7 767
- Ford Focus 596
TOP PERFORMING: NEW LIGHT COMMERCIAL VEHICLES
- Toyota Hilux 3500
- Ford Ranger 1784
- Chev Utility 1483
- Nissan NP200 1245
- Toyota Quantum 1209
- Isuzu KB 1108
- Nissan NP300 Hardbody 699
- Nissan Navara 306
- VW Amarok 292
- Mazda BT-50 290
- Toyota Landcruiser PU 225