FORD C-MAX LIFTS BUSINESSCAR AWARD AS SALES DOUBLE
- Ford C-MAX range wins compact multi-purpose vehicle (MPV) category of 2012 BusinessCar awards
- New Ford C-MAX five and seven-seat compact MPVs see sales more than double in 2011
- Ford S-MAX celebrates sixth successive MPV of the year award from BusinessCar
BRENTWOOD, Essex, 25 January, 2012 – The new Ford C-MAX range has marked surging sales by picking up its first BusinessCar award.
The five-seat Ford C-MAX and its seven-seat Grand C-MAX sibling attracted accolades in recognition of their style, efficiency and practicality according to BusinessCar readers.
In their first full year on sale, almost 19,000 Ford C-MAX models were sold in 2011 in the UK, compared with 8,357 the prior year.
Their success meant Ford C-MAX constituted almost one in five of all compact MPVs registered in the UK last year – up from 7.6 per cent in 2010.
There was also good news at the BusinessCar awards for Ford’s larger S-MAX MPV, which was declared best MPV for the sixth year running. Launched in 2006, Ford S-MAX has won the title every year since.
BusinessCar editor Paul Barker said: "Ford has deservedly taken both MPV awards thanks to a pair of products that successfully combine practicality and efficiency with a sense of style not previously available in a sector aimed squarely at family transport.
"Both the Ford C-MAX and S-MAX offer good running costs as well as great handling and are deserved winners of this award, decided by the readers of BusinessCar – the very people using these products for their business and their company drivers."
Kevin Griffin, Ford Britain fleet director, welcomed the awards: “Our new Ford C-MAX proves that even in an extremely competitive market and difficult economy, customers respond to great new vehicles. The only way to double sales and share in a year is to win new customers from the competition and that’s what C-MAX is doing, while S-MAX has carved itself a whole new segment – the sports seven-seat coupé.”
The seven-seat Ford Grand C-MAX accounts for 40 per cent of overall C-MAX volumes in the UK. Twin rear sliding doors reveal an innovative walk-through seating concept, where the second row middle seat folds under the outer seat to enable easy access to the third row.
Ford C-MAX, available from £17,445, will this year become available with the new ultra-efficient 1.0-litre 125PS Ford EcoBoost petrol engine, which combines impressive performance with outstanding fuel economy and CO2 emissions.