FISKER KARMA TAKES PRIDE OF PLACE AT HARRODS
Pure Driving Passion comes to London as Fisker Automotive launches Karma, the world’s first luxury electric car, to Harrods’ international customers
Karma on display throughout the busy Winter Sale period until 4 February 2012
Prospective customers will be connected with international dealers for test drives
Knightsbridge, London, UK – January 13, 2012: Thousands of shoppers at the world famous department store, Harrods in Knightsbridge, London, won’t be able to miss the Fisker Karma as they arrive for the Winter Sale. The world’s first luxury electric vehicle will take pride of place in the prominent Brompton Road window display until the 4th of February.
“Harrods is one of the most prestigious retail sites in the world, which is perfect for our car,” said Henrik Fisker, co-founder and CEO of Fisker Automotive. “The landmark store attracts hundreds of thousands of customers from all over the world during January, and we look forward to introducing them to the Fisker Karma.”
Harrods Media Sales Director, Guy Cheston, commented: “We are delighted to have partnered with Fisker Automotive to become the first UK retailer to exhibit the Fisker Karma. This exciting new luxury electric vehicle will take pride of place in our iconic windows and is certain to attract a great deal of interest from our customers.”
The Karma is the world’s first true luxury electric vehicle with extended range (EVer™) allowing it to offer Uncompromised Responsible Luxury. It combines the efficiency of electric drive with the range and freedom of petrol-powered cars, while offering the comfort and performance expected of a high-end sedan.
Despite its size, performance, and visual appeal, the Karma is one of the most efficient, low-emission vehicles available today. It can travel from 0-60 mph in 6.2 seconds yet was recently given an astonishing emissions rating of just 51 g/km CO2 by the TUV and a 112 mpg equivalency rating.
Prospective customers visiting Harrods will be able to take a tour of the vehicle, offered the chance to virtually configure their own model and put in touch with their nearest dealership to arrange a test drive.
The Fisker Karma is the first American-designed and engineered luxury vehicle specifically developed to appeal to global markets. It is the only luxury sedan in the world that meets future fuel consumption and emission requirements, making it suitable for any international city with its ability to travel 50 miles on electric only with zero emissions.
The 2012 Fisker Karma is already on sale in the United States, priced from $102,000, and will be available at dealerships internationally in the coming weeks. Harrods owner Qatar Holding is also a shareholder in Fisker Automotive Inc.
Harrods, located in the heart of Knightsbridge, is celebrated as being at the forefront of luxury retail. Offering the finest merchandise from this most prominent of London locations, as well as from satellite sites around the world, Harrods provides unrivalled choice and a bespoke personal service that attracts loyal customers as well as a host of international visitors.
Harrods has over 360 departments, spread over seven floors of its iconic Knightsbridge building. The store's vast selection of merchandise ranges from international haute couture to cutting edge technology, as well as an unrivalled choice of exquisite food and drink in the world famous Food Halls. Harrods also offers exclusive services including ‘By Appointment Personal Shopping and Beyond’ to provide a total lifestyle experience. The Harrods ethos of ‘anything is possible’ sets out to surpass the desires and expectations of its customers.