• Beattie will lead marketing, sales and customer service teams as company grows
  • Brings a wealth of global experience from premium brands

Anaheim, California, USA – December 15, 2011: Fisker Automotive is pleased to announce the appointment of Richard Beattie to the newly created role of Chief Commercial Officer.

Based at the company’s South California headquarters, Beattie will take responsibility for Fisker Automotive’s global marketing, sales, and customer service divisions as its first range-extended luxury vehicle, the Fisker Karma, continues to be delivered to customers worldwide.

Beattie was formerly responsible for sales and marketing at Jaguar Land Rover North America from 2002 to 2007, before taking over the position of Executive Vice President of Marketing and Sales for Jaguar North America in 2009.

Prior to this, Beattie was Vice President of Marketing, Sales, and Service at Lincoln Mercury, having risen through the ranks at Ford both in Europe and the USA. Richard previously held the position of President and CEO of Mazda’s North American operations. He brings a solid management record with premium and luxury automotive brands.

“The addition of Richard Beattie to our leadership team completes our transition from a start-up car company to a volume manufacturer,” said co-founder and CEO, Henrik Fisker. “His experience in the premium car sector will be crucial as we continue to reach new customers in both Europe and Asia.”

In the newly created position of Chief Commercial Officer, Richard will work alongside existing COO Bernhard Koehler and CFO Joe DaMour.


Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury. The company is designing and developing the world’s first line of premium electric plug-in hybrids representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma sedan, please go to