With a unique heritage, Southern Africa is packed with unrivalled natural splendour and vibrant landscapes. Inspiration can be found in each and every country and across all types of terrain. No vehicles are better equipped for a journey of discovery and inspiration than the class-leading range of Mercedes-Benz SUVs. Whether you choose to travel in the legendary G-Class, the stylish GLE or GLE Coupé, or the breath-taking GLC or trendy GLA, you will always be able to find your best, regardless of the terrain.
“It is for this reason that we embarked on an interactive campaign where we are taking South Africa’s most loved personalities far out of their comfort zones, to bring audiences an exciting new series, packed with high drama, unexpected twists and plenty of laughs.
“In each episode, an unlikely duo will travel to a remote corner of Southern Africa in one of the remarkably new Mercedes-Benz SUV’s. On varying terrain, and inspired by their experiences, they will need to produce a one-of-a-kind creation. Each pair will have just 48 hours to complete their challenge, so expect tensions to run high as the story unfolds,” says Selvin Govender, Marketing Director, Mercedes-Benz Cars.
There is a template approach to each episode. This treatment offers a narrative and scenic structure, and a shooting style that is exact and is applied to each film. It is within this framework that the space for the characters is created, to interact with each other (and the audience) in the build up to a set outcome. The points of difference between films are the landscapes, characters, their chemistry and outcomes.
The concept is best summarised as engaging, youthful and trendy. The visuals are stunning in that they create a candid sense of journey, misadventure and discovery that is character driven yet never at the expense of the episode’s purpose – a vehicle being tested or reviewed. The compelling element of each film lies in the journey. The time-based element creates a sense of urgency – jeopardy is inherent. The series leans on the classic elements of storytelling – conflict (challenge) and resolution that ensures a captive audience.
The films are about the journey. The characters move across expansive, beautiful, landscapes. They are faced with an unexpected task that has to be complete at the end of the journey. The elements required to achieve their goal are to be found along the way. The vehicle is reflected as the capable enabler, a catalyst in the creation of an outcome. The story, however, rests in the challenges met and overcome by the characters that race against time to achieve their goal.
Watch SA’s biggest personalities find their best in a 48-hour challenge in a six-part series.
Series One was released in October, where renowned superstar LIRA and comedian Loyiso Gola discover their inspiration with the new GLE Coupé in the untamed wild of KwaZulu-Natal.
Series Two was released recently in November, and saw fashion designer Craig Jacobs and Metro FM presenter Lerato Kganyago set off in a Mercedes-Benz GLC to the dunes of Namibia.
December prepares for Series Three, where renowned chef, Marthinus Ferreira, and Protea legend, Mark Boucher, travel to a remote corner of the Eastern Cape’s Wild Coast in a Mercedes-Benz GLE 63 AMG.
“Our facebook and twitter followers have certainly enjoyed these short films and we are proud to showcase our local talent in such varying and beautiful surroundings. We have also had the opportunity to showcase these exciting adventures on a number of digital platforms, and we look forward to a few more of productions in this unique series, proudly brought to you by Mercedes-Benz – #EveryTerrain”, concludes Selvin Govender.