Fiat Group sales soar


FIAT GroupFiat Group Automobiles South Africa (FGASA) recorded its best sales month in August since July 2008. The result came off the back of aggressive finance offers on certain Alfa Romeo models and continued strong demand for Fiat 500 and Punto.

In line with the global evolution of the Fiat and Chrysler Group companies, South Africa has begun its administrative realignment under joint CEO, Trent Barcroft. “The group efforts are already beginning to show results,” says Barcroft. “Our combined volumes make us the second-largest importer in South Africa and the synergies will continue to grow sales results for all our brands.”

FGASA year-to-date sales have grown 12% year-on-year and have increased 28% since January to August 2009. The company’s 424 units in August is the best sales month since the 430 units sold in July 2008.

“We are focusing on increasing the dealer representation across the Fiat, Alfa Romeo and Abarth brands which will make these exciting Italian brands more accessible again,” says Barcroft. “With one of the best parts supplies in the country, we are confident that we can grow the existing appeal all the brands enjoy.”

The combined forces of Chrysler and Fiat allow the seven brands to compete in a very broad spectrum of market segments, from the competitive B-Segment all the way through to commercial vehicles.