The Parts & Service sector of Fiat Group Automobiles is taking part in the 2011 Bologna Motor Show slated from 3 to 11 December. At Pavilion 19, the same housing the Fiat Group brands, the public will have the opportunity to see an extensive range of products offered to customers both at the time they purchase a new vehicle and in the later stages to personalise it with special services and accessories.
In particular, the Fiat Group Automobiles Parts & Service exhibition focuses on two areas of great value and interest in the aftersales area: the world of accessories and service with the new “Extended Warranty” formula. This latter feature, which came about in conjunction with SAVA, extends the complete service of the Fiat, Alfa Romeo, Lancia and Jeep vehicle up to 8 years.
The public in Bologna can admire a selection of accessories available for models which are mostly best suited to personalisation: Alfa Romeo Giulietta, Alfa Romeo Mito, Fiat 500, Lancia Ypsilon and Jeep Wrangler. These features include the brand new “Blue&Me Tom Tom LIVE” navigation system, roof rack, ski rack for 3 pairs of skis or 2 snowboards, side skirts, the 19″ alloy rims and the 16″ rims with matte or glossy treatment and the burnished or chrome-plated side mouldings.
Additionally, the following accessories are unique for Jeep Wrangler and further improve its performance and off-road capability: premium front off-road bumper, premium rear off-road bumper, tubular half doors, 2″ lift kit, side steps, exhaust pipe and alloy wheels.
In perfect harmony with the young and dynamic soul of the most important motor show in Italy, two outfitting stations are also staged at the Fiat Group Automobiles Parts & Service stand where, with intervals of about 2 hours, several specialised mechanics will transform two naked Fiat 500 and Jeep Wrangler vehicles into fully accessorized versions. It is a truly thrilling way to admire both the technical abilities of the tuners and the wide range of customisations available for the two vehicles.
This year Motor Show visitors will also have an opportunity to lead a virtual experience directly on the Fiat Group Automobiles stands through an Augmented Reality application for iPad2 and a Virtual Reality application for the “immersive” display of the interiors.
In the first case, by framing some exterior car sections with the iPad2 the user sees the images of the accessories that can be applied for customising the car in Augmented Reality, as if they were actually in front of him. In the second case, the visitor can immerse himself in a 360°view of the car interiors and see its accessories by putting on a special Virtual Reality viewer. That’s not all. Information about the warranty and maintenance solutions offered and messages explaining the benefits for whoever chooses original parts and accessories scroll over the viewer.
In detail, whoever visits the Parts & Service exhibition area can discover a series of accessories dedicated to the Fiat 500 and Jeep Wrangler, while the visitors of the Alfa Romeo, Lancia and Fiat areas can become familiar with several customisations available on the Fiat Freemont, Fiat 500, Alfa Romeo Giulietta and Lancia Ypsilon models.
Finally, the potentials of the customer care mobile applications currently available for iPhone can be appraised at all the Fiat Group Automobiles stands. They will also become operational on the Android platform in the months to come. They are called “Ciao Fiat Mobile”, “Lancia Everywhere Mobile”, “Alfa InfoMobile”, “I am Jeep Mobile” and “Abarth24h Mobile”, and so far have been downloaded by more than 74,000 European users and are used every day.
The applications in Bologna are shown with an interface that improves content use and offers more functions within the range of services. For example, the applications dedicated to the Fiat, Lancia, Alfa Romeo and Jeep brands will allow users to learn about and make use of the activities offered by the network of Italian Motor Villages such as events, communications on promotions and offers, search and “find your Motor Village”. It will also be possible to make use of a useful service to search for official technical service workshops.
Innovations also include the introduction of the owner handbooks of the new Thema and Voyager models for the “Lancia Everywhere Mobile” application, besides the “Abarth24h Mobile” update with all the services available for the customer in the various countries and in the main European languages. Used by almost 3000 Abarth fans, the new release will add the social functions to all the utilities dedicated to Scorpion brand customers:
- “Your Profile”: lets you customise the application with your personal details and those of your car;
- “Find your car”: records the position of your parked car, making it easier to find it again thanks to instructions on the route to take to get to it;
- “Due dates”: to enter due dates relating to your car directly;
- “Find a dealer”: allowing users to find their nearest Abarth dealer and workshop;
- “Owner Handbook”: contains a summary version of the handbook for the Abarth 500
- “Contact Abarth”: to contact the Customer Services directly
- “Promotions”: to be constantly up to date on all the news, as well as any promotions under way which can be consulted and viewed, car by car
- “Roadside rescue”: to call for assistance in the event of a breakdown or accident;
- “Media Events” to find the list of events Abarth divided into Official events, Club events and Racing events.