Fiat Group Automobiles South Africa was one of only two brands to achieve the highest accolade – Gold – in this year’s prestigious Dealer Satisfaction Index released by NADA, the National Automobile Dealers’ Association.
The Gold award recognises Fiat as a leader in terms of being the most customer- and investor-friendly motoring brand currently in South Africa. The DSI survey, which covers over 1000 dealers across 37 brands, is fitting acknowledgement of the significant amount of work that the Fiat Group in conjunction with its dealer network has put into changing its local brand perception over the last few years. (In 2008 Fiat achieved a bronze in the DSI survey and a silver in 2009.)
Oscar Rivoli, Managing Director of Fiat Group Automobiles SA, commented: “This achievement demonstrates the value that can be found in a brand like Fiat which is most fortuitous for us at this time, since we are right now actively pursuing the expansion of our dealer network.”
One of the highest scores achieved was in the area of product range. This is directly attributable to an aggressive roll-out of new models that kicked off late last year with the re-engined 1.4 Strada LCVs to the refreshed Fiat 500 range which now comprises four versions – the 1.4 Cabriolet, 1.4 MTA Sport, 1.4 Pop and the eco-friendly new 1.2 (with CO2 emissions of just 119g/km this model falls under the new 120g tax threshold).
According to Oscar the parts section was another highlight: “This is one area of our business where we have really driven the process to reach a position where we are amongst the best in the country and it’s obviously paid dividends – the highest score was achieved by Fiat in this category, leading the Lexus brand marginally.”
Oscar concludes by reaffirming Fiat’s commitment to maintain high standards and improving performance, thereby contributing to the creation of long-term value for all stakeholders.